Delicious Food Videos Taking Facebook by Storm

Who would have thought a short video about food could be such a hit? It turns out Buzzfeed struck gold when it generated the Tasty channel one year ago, which has completely taken over social media with its fast-motion, aesthetically pleasing videos showing off recipes from start to finish.

Since Tasty went viral, others have hopped on the bandwagon making videos in the same style. Insider Food and Tastemade are Facebook’s newest additions, posting daily and increasing views and popularity by the millions. The videos are around 30-50 seconds and each one is a how-to that includes ingredients used and the step-by-step process of making the dish.

We’re kind of obsessed with this type of content over at Metter Media, so we foodies put together a full-course meal brought to you by some of our favorite visual dishes. 😋  Bon appetit!

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Interview with Cindy Congdon: The Cat Mom Behind @foster_kittens

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“Wouldn’t it be great to have kittens around all the time?”

That’s what Cindy Congdon, owner of the Instagram account @foster_kittens, asked her vet four years ago. Little did she know that a friendly conversation she had while taking her kitten for a check up would take her down the path of fostering countless litters of kittens and would create a following of more than 400,000 users on Instagram. As followers of the account, the Metter Media team wanted to get inside the head of the person behind the adorable Instagram pictures. Find out what it is like to have hundreds of thousands of followers and how it helps the kittens that Congdon cares for.

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Not Just ‘Social Media’: Vine and YouTube Stars Appear in #leftswipedat Campaign

Last night during the #GRAMMYs, the following ad aired as the latest installment of truth’s anti-tobacco campaign, aimed specifically at American youth to “finish” tobacco use in the U.S. and educate about big tobacco.

https://www.youtube.com/watch?v=fcAj3lOyv3s

The ad shows pop stars Fifth Harmony and Becky G. in an over-the-top music video encouraging people to #leftswipedat, or reject Tinder users who are smoking in their photos.

If all of this sounds a little confusing, and if you have no idea what just happened in that video, that’s because this campaign is all about young people. Many of the actors in the commercial are stars from YouTube and Vine, such as Grace Helbig and King Bach, among others, rapping and dancing along to the music.

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Famous in 15: 4 Internet Celebs Show How Easy Viral Fame Can Be

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Andy Warhol said, “In the future, everyone will be world-famous for 15 minutes.”

Warhol didn’t account for the future being so social, though. Nowadays, thanks to the power of social media, everyone can be world-famous IN 15 minutes. Viral fame is a sudden movement on a permanent platform. That kind of infamy lasts a lot longer than a few minutes.

Here are some sudden celebrities and how they reached their fame overnight:

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The Social Media News Revolution: One-On-One with @universalhub

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It was pouring rain on a Wednesday afternoon when I sat down at Foley’s in the South End with Adam Gaffin, aka @universalhub. We were both dripping wet and armed with all the supplies we needed: laptops and smartphones, and both of us seemed to be running on very little sleep.

The night before was the first night that Twitter blew up with news from #Ferguson, Missouri, and if I didn’t already feel more like my old journalist self again, sitting with Gaffin and talking at warp speed about the way we ingest news nowadays made it so. He needs no introduction: @universalhub, the biggest source of real-time news in Greater Boston, convener of crowdsourced iPhone reports and hero of citizen journalism, especially via social media.

In short: we bro’d out for a very long time.Continue reading