#MMSocialReport July 13, 2018

MMGIFJULY13

It’s Friday the 13th, and your social media luck may just be running out! Twitter is deleting locked accounts and causing you to lose followers… Facebook is plotting to take over your feed with yet more advertising… and Instagram is introducing interrogation torture with it’s new question sticker. The positive is that Friday the 13th is just one day, and your luck will change, just as the magical world of social media is ever-changing! However, our “goal” is to lift your spirits and not bring you down. And speaking of goals, don’t miss our tribute to the FIFA World Cup in our kick (we mean pick) of the week! That’s enough small talk – here’s what went down this week in the world of social media:

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Why the Marketing World is Going Viral

Imagine Dragons fans got an awesome surprise on Sunday during the GRAMMY Awards.

The chart-topping rock band made a surprise appearance during a break in the show… but it was much more than just a performance. It was an approximately $8 million commercial spot for Target’s #MoreMusic campaign, and the first live GRAMMYs advertisement. The result? #ImagineDragons and #MoreMusic took the social media world by storm.

But Target’s not the only large corporation to recently fuse televised events with viral marketing.

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