Open your ears because this week’s update is all about audio! Instagram is adding audio stickers to stories, Snapchat lenses can react to sounds now, and HearMeOut is the first audio-focused social media platform. Want to know more? Read it all in the #MMSocialReport:
Vine, the once popular video-sharing platform, has been out of the online discussion for a while (and we miss it!). After Twitter discontinued Vine, many popular Viners had to switch to other social media platforms. We got in touch with Bostonian comedian, now relocated to Los Angeles, and former Viner Ry Doon to get his thoughts on current social media trends.
Ry jumpstarted his career on Vine and attracted huge following with his funny skits and impressions. After Vine was shut down, Ry had to switch to other platforms and relocate himself on social media. Once being one of the most recognized Viners, with nearly 4 million followers, Ry is now focusing on his career as a comedian and growing his presence on social media.
https://www.instagram.com/p/BWqV0dQgCxp/?taken-by=rydoon&hl=en
Twitter takes on the battle with Trolls, Grazia creates a social media guide on how to not become another faux pas this Valentine’s weekend, and how Twitter and Instagram are trying to capitalize on the the video-content trend – all this, and more in this week’s #MMSocialReport!
#ICYMI: Kanye West came back better than ever with another epic tweetstorm, Facebook is taking over the social media world one feature at a time, Vine celebrates its 3rd birthday, and Snapchat isn’t backing down from legitimizing its platform. In this week’s #MMSocialReport, the social world is rising to new heights.
Can’t seem to get the perfect holiday selfie? Haven’t been pinning festive holidays crafts on your Pinterest boards? Can’t stand to receive another Candy Cane Gram? Sounds like you’re feeling more like Ebenezer Scrooge than the Sugar Plum Fairy.
Before you go ahead and tweet #BahHumbug onto your feed, dear Scrooge, let’s take a journey with the ghosts of Social Media past, present, and future for some insight on where we’re headed in the coming year.
When you think of a music festival like Coachella, do you imagine free-spirited 20-somethings roaming the grounds and swaying to the tune of their favorite artist, free from The Man to do as they please all weekend long?
It’s a clever disguise that Coachella has managed to make into its brand, but underneath the cropped peasant tops and wide-brimmed hats is a whole lot of money, with major corporations banking on this faux-subculture image.
Last night during the #GRAMMYs, the following ad aired as the latest installment of truth’s anti-tobacco campaign, aimed specifically at American youth to “finish” tobacco use in the U.S. and educate about big tobacco.
https://www.youtube.com/watch?v=fcAj3lOyv3s
The ad shows pop stars Fifth Harmony and Becky G. in an over-the-top music video encouraging people to #leftswipedat, or reject Tinder users who are smoking in their photos.
If all of this sounds a little confusing, and if you have no idea what just happened in that video, that’s because this campaign is all about young people. Many of the actors in the commercial are stars from YouTube and Vine, such as Grace Helbig and King Bach, among others, rapping and dancing along to the music.
Andy Warhol said, “In the future, everyone will be world-famous for 15 minutes.”
Warhol didn’t account for the future being so social, though. Nowadays, thanks to the power of social media, everyone can be world-famous IN 15 minutes. Viral fame is a sudden movement on a permanent platform. That kind of infamy lasts a lot longer than a few minutes.
Here are some sudden celebrities and how they reached their fame overnight:
It was pouring rain on a Wednesday afternoon when I sat down at Foley’s in the South End with Adam Gaffin, aka @universalhub. We were both dripping wet and armed with all the supplies we needed: laptops and smartphones, and both of us seemed to be running on very little sleep.
The night before was the first night that Twitter blew up with news from #Ferguson, Missouri, and if I didn’t already feel more like my old journalist self again, sitting with Gaffin and talking at warp speed about the way we ingest news nowadays made it so. He needs no introduction: @universalhub, the biggest source of real-time news in Greater Boston, convener of crowdsourced iPhone reports and hero of citizen journalism, especially via social media.
In short: we bro’d out for a very long time.Continue reading