In January, I wrote this post about @BrandsSayingBae, and how big brands on Twitter try too hard, try the wrong things, and come off the wrong way.
If you’re wondering if things have changed since that account went viral, they haven’t.
The most diligent and recent offender? Italian-themed restaurant chain, Olive Garden, of course!
This week in the #MMSocialReport, we cover new ad features for Instagram and Twitter, Facebook’s new policy on likes, a look into Shake Shack’s beauteous social media, and why digital marketing is a necessity for business! 😉
In this week’s #MMSocialReport, we take a look at a new service for Reddit users, the effect that ABC’s “Shark Tank” has on the apps featured on the show, Twitter’s anti-harassment initiatives, a new ad feature for Pinterest and an update to gender identity options on Facebook. Progress, it’s happening!
This week in the #MMSocialReport, we take a look at the top social media influencers on Twitter, Facebook’s new ad features, an interview with the elusive Boston Yeti, Snapchat’s revolutionary new capabilities, and a tool that can predict how retweetable your content is!
In this week’s #MMSocialReport, we’re covering the Facebook, Twitter and Instagram-based social media use on Valentine’s Day, the latest photo-sharing app in healthcare, demands surrounding Twitter security, new Buffer analytics, and a slightly morbid Facebook update.
This week’s #MMSocialReport is all about Twitter! Get the scoop on how #SuperbowlXLIX ruled the country’s conversations, where the happiest Twitter users live, and all about the network’s three new features for 2015!
With every widely televised event like the Super Bowl comes a barrage of live tweets taking over your feed. We’re all watching the same thing, yet we feel the need to tell each other about it, too.
But that’s exactly the fun of it – live-tweeting a TV show or award show or sporting event lets you share an experience with people around the country (or world), and it can be pretty enjoyable to read everyone’s opinions and witty remarks.
That is, until The Brands come in. People on social media know when they’re being sold to and we finicky millennials don’t like it, so what marketers have to do is be creative when jumping in to popular conversations. Be part of the conversation, if you insist, rather than trying to dominate it. And don’t be all bold about it, OKAY? But there is a fine line between creativity and simply trying too hard.
‘Sup social fam. While you were eating/drinking/sleeping/staring wistfully out at that snowy abyss or deciding how much whiskey was necessary to begin shoveling, we at Metter Media were, of course, on the Internet. And Twitter, of course, is still swarming with blizzard-related tweets, hashtags and memes. (How else do you expect us to respond to anything going on in the news?)Continue reading
The Internet is a giant breeding ground for hilarious and insightful material. A recent shining example is a new Twitter account dedicated entirely to big corporations using completely inappropriate teen slang such as “bruh,” “yas,” and most importantly, “BAE” on the platform.
For those completely behind on the times, bae is an acronym meaning “before anyone/anything else,” and is sincerely used, on occasion, as a term of endearment for one’s significant other. But most often, it is ironically used to describe objects one feels especially passionate about. Bae is largely the subject of memes.
In this week’s #MMSocialReport – tips to enhance your visual content, an insightful analysis of the New York Times‘ year in social media, the complex relationship between technology and stress, and some of the best blogs on the internet you should be watching.Continue reading