Social media outlets are making it easier to get all the info you want and nothing you don’t. The latest updates on Facebook, Snapchat, and Twitter are all about personalization, aiming to cultivate and keep track of all the different ways people use these apps.
To make your brand stand out from all the others, it’s important to have a plan to help navigate the fast-paced world of online marketing. In this week’s Social Report, we cover a few of Instagram’s latest photo features and how marketers can use them to their advantage.
In other news, Facebook made some female-friendly changes, and our own Lauren Metter shares a bit about our story with IM Boston.
Social media outlets and iOS developers are advancing the way we connect–quickly. Users’ needs and preferences change with the technology and developers need to update with them. From Facebook altering its ads to Snapchat no longer requiring you hold down your finger to view snaps, times are a-changing. It seems like only yesterday you were in my extended network.
This week in the #MMSocialReport, social media seeks to fill the gaps left by traditional media. Whether that’s offering new ways for people to connect, utilizing networks to provide disaster-relief information, or promoting artists and businesses who would otherwise fly under the radar, the significance of social media grows with every innovation. We’re happy to be along for the ride.
Unless you’re a social media manager, finding ways to make every platform work for you can be difficult and time-consuming. But more and more social apps and sites are adding labor-reducing features to make lives easier. Don’t like what you see on Facebook? Facebook will change the default algorithm for news feeds. WhatsApp is going to offer calling service to anyone with an Internet connection, and Twitter is trying to eliminate the steps of reported abusive content by automatically hiding it from your timeline. With these developments and more, life is getting easier for everyone.
Innovation is in the air, and brands and platforms alike are striving to make themselves bigger, better, and more widely used. Whether that be tweeting about the Game of Thrones premiere, introducing new features, or battling the competition, this week has been full of innovative moves by big players.
More than ever, social media channels are listening to the preferences and concerns of their users, and the result is a constant evolution of the apps and sites we love. This week, Twitter launched its homegrown alternative to Storify, and added promoted tweets to user profiles. Facebook targeted THOSE people on your newsfeed with a new service for parents, and Yik Yak founders discussed staying true to their niche following. Lastly, Snapchat execs addressed the concerns about privacy, bugs, and transparency in an exclusive and rare interview. Ch-ch-ch-changes!
Yesterday, Facebook’s F8 Conference yielded big news for the platform. Throw in Instagram’s new app for collaging and Twitter’s new partnership with FourSquare, and you’ve got one heck of a week for social media news! Read all about it in this week’s #MMSocialReport!
Social media capabilities are improving! This week, bitly announced deep linking for mobile apps, and Twitter partnered with a top music service so you can stream songs in your tweets. We also answer the big question – what is Facebook doing to adapt to new trends, both good and bad?
Finally, let’s look at some strategies to keep your cool around people on the Internet who make you want to set your computer on fire.
Twitter’s new TV Timelines, changes to Swarm, how the Internet celebrated #InternationalWomensDay, and some annoying social media habits you should avoid if you’re heading to #SXSW – all this and more in this week’s #MMSocialReport!