Over the past two years, the one social media platform that has grown exponentially in popularity and retention is TikTok. In 2019 alone the app garnered 739 million downloads and shot to #7 on the world’s most downloaded apps of the 2010s. Currently, Tiktok has approximately 500 million active monthly users and social media fans everywhere are looking at this app for viral success.
What is TikTok? What makes it so enticing for Generation Z and Millennials? And what will this new rising app bring forth from social media marketing?
