With false information doing the rounds on several social media platforms and highly-prejudiced views penetrating through our newsfeed, we all need a dose of hope in sensitive times like these. Is it upon social media to own up and take necessary steps to counter all the hate that is seeping through? We’ve tracked a few small steps that big corporations have taken up and would love to know your views on them:
Facebook, Snapchat & Instagram: These 3 social media platforms have ruled this week’s social media report. In this week’s news, we’re making the retail experience more effective on Instagram and Facebook, a new Facebook video messaging app is being launched for emerging markets, and hardware (i.e. Spectacles by Snapchat), brand expansions, and extensions are the flavor of this week. Read on to learn more:
Instagram, Facebook and more — social media has had some very important updates this week! While one has started to include features that support mental illnesses, the other… now lets you order movie tickets and food. Moreover, we have an update on the selfie-drone camera this week and a video for you to watch!
PS. It’s taken us long to get over the fact that Candy Crush is now coming out with a live TV show game. Weird, right? Learn more below:
This week in social media, Twitter is changing the selfie game by patenting the #droneselfie, Mashable looks back at the best tech of 2015 on Snapchat Discover, and Adweek tops off 2015 with the best social media stories from the past year.
Concert reviews, local artists, record stores, music tech startups – all the things music lovers like to know about. If we were to recommend one Twitter account to stay in the loop with such things, locally, it would be @SoundofBoston.
They’re on our list of Twitter accounts to follow because they not only provide a TON of info, but are also great at interacting with and sharing content from other relevant accounts. All that together makes for one useful source! (SO helpful for anyone new to the city, too!)
After noting a few thoughts from Knar Bedian, also known as @live_hye and the person behind the @SoundofBoston account, we’re inspired.
Find more A&E Twitter accounts at our list of Who to Follow in Boston.
1. Choose no more than three topics to tweet about. People should be able to quickly understand what sorts of information/value your account will offer.
2. As Gary Vaynerchuk says in his book, Jab, Jab, Jab, Right Hook, it’s not all about promoting your own site/posts. More often than not, your account should provide entertainment or useful information that fills in the space between your “right hooks,” or the tweets in which you ask your followers to check out your content or respond to your calls to action.
3. When you want your followers to take an action, make sure there’s a call to action! For example, “Sign up here,” or “Retweet,” or “Respond with a story.”
4. Engage with others and understand your audience. Twitter should not be your soapbox. Knowing the prime time to tweet is important.
5. Starting a tweet with a Twitter handle means the tweet will be directed to that person, and it WON’T show up on your followers’ feeds. If you don’t mean to have a conversation with someone, use a space or period before Twitter handles when starting tweets with a name to make sure it shows up on your followers’ feeds.