Now, more than ever, having a personal brand on social media is crucial for several reasons. Future employers look for a strong personal brand in their future employees, and people use their personal brands to become an influencer in their fields of interest. Of course, you already have your own personal brand outside of social media, but what social media does is create a visual element that acts as a public portfolio for people to follow. However, building your personal brand isn’t just hopping on social media and posting whatever. Precise thinking and strategic planning go into creating your personal brand. Here are five tips to consider when building your brand on social media: