Breakdown: Instagram Stories v. Snapchat Stories

It seems like just yesterday the entire internet was freaking out about Instagram stealing the stories function from Snapchat. People were laughing in the face of Instagram stories, convinced it wouldn’t be able to overtake the Goliath that is Snapchat.

 

Fast-forward two years later… and here we are. Snapchat stock has been plummeting, due to some posts by the ultimate influencers Rihanna and Kylie Jenner, and Instagram stories are blowing up with 400 million daily active users. They’ve even introduced new emoji reactions to the stories, similar to their parent company, Facebook. Internet influencers have been flocking from Snapchat to Instagram to reach their audience, simply because viewership is so much higher on the photo-sharing app rather than on the…other…photo-sharing app. In fact, many influencers have taken to posting the same stories taken and edited on Instagram to their public Snapchats. Many think that Instagram just has a better platform. But is that true?

Let’s dive in.

 

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Building Your Personal Brand on Social Media

Now, more than ever, having a personal brand on social media is crucial for several reasons. Future employers look for a strong personal brand in their future employees, and people use their personal brands to become an influencer in their fields of interest. Of course, you already have your own personal brand outside of social media, but what social media does is create a visual element that acts as a public portfolio for people to follow. However, building your personal brand isn’t just hopping on social media and posting whatever. Precise thinking and strategic planning go into creating your personal brand. Here are five tips to consider when building your brand on social media:

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#MMSocialReport July 20, 2018

In this week’s social report we’re celebrating World Emoji Day, a day where we can share our love for the little yellow faces that help us express ourselves better than we ever have before (seriously, how did we share gossip with our friends without the steaming tea emoji?)  The world truly embraced this day of emojis with the new iOS update featuring redheaded emojis (can we get a “finally!”), Twitter overflowing with love for the underappreciated aerial tram emoji, and Instagram adding emoji reacts to stories, a la Facebook. In addition to Emoji Day, the internet also celebrated Malala Yousafzai’s 21st birthday and her creation of an Instagram account! And while YouTube began to embrace the Twitter trend of hashtags, Twitter purged 70 million accounts. We’ve got the full roundup for you below:

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#MMSocialReport July 13, 2018

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It’s Friday the 13th, and your social media luck may just be running out! Twitter is deleting locked accounts and causing you to lose followers… Facebook is plotting to take over your feed with yet more advertising… and Instagram is introducing interrogation torture with it’s new question sticker. The positive is that Friday the 13th is just one day, and your luck will change, just as the magical world of social media is ever-changing! However, our “goal” is to lift your spirits and not bring you down. And speaking of goals, don’t miss our tribute to the FIFA World Cup in our kick (we mean pick) of the week! That’s enough small talk – here’s what went down this week in the world of social media:

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#MMSocialReport Jul. 6, 2018 | Metter Media Blog

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This week’s social media report will update you on Instagram story updates, fake news, and more: a new question feature on Instagram stories, finally knowing if you are caught up on your Instagram feed and a Facebook bug that might unblock all those terrible people you blocked in the first place?? Keep reading to find out our pick of the week and all the interesting updates in the forever-changing social media world! Now, let’s talk about our top 5 social media stories:

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#MMSocialReport June 29, 2018

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This week’s social media report will update you on all the new video features, updates, and craziness happening on your news feed! Including: Instagram’s group video chat that hits phones TODAY and their redesigned ‘explore’ tab, where the online creator industry is heading, how you can become verified on Twitter, and a new mobile app that can guide you through a museum. Read through for our pick of the week about someone who may actually change the world as we know it! Now, let’s talk about our top 5 social media stories:

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#MMSocialReport June 22, 2018

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This week the social media world has been all about the unexpected — including Facebook focusing on streaming for gamers, Snapchat (finally) borrowing features from Instagram, and Instagram’s big release of their new app ‘IGTV.’ It appears that social media providers are now focusing on growth and change and revealing some big surprises that are shocking the Internet! Speaking of shocking the Internet, let’s talk about our Pick of the Week! To recap this wild week, here are the top 5 social media news stories:

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