social media Archives - Page 19 of 23

Metter Media Social Report, Dec. 12, 2014

Facebook is open in one window, Feedly in another, with TweetDeck crankin’ away and LinkedIn somewhere in your 47 tabs. You’re busy and probably don’t catch every social-related blog post that went out this week. So, here’s our weekly roundup of useful posts you may have missed, including links to valuable content or insight for your social media needs.

1. How to Improve Your Tweets Using Twitter Analytics

by Greg Miller via @smexaminer

This simple how-to will help you understand what your Twitter audience wants and when they want it, and allow you to craft effective updates to be scheduled for the best times. It’s all broken into four sections: gathering activity, exporting data, discovering times, and finding the most engaging tweets.

2. 9 Skills to Look for When Hiring a Social Media Specialist

by @annrodriguez021 via @b2community

Hiring a social media specialist? Just because someone is active on Facebook and Twitter, it doesn’t mean he or she is fit for the role, as there is A LOT more to it than just posting and following people. Read through this post to learn more about nine key traits – social media listener, relationship expert, effective writer, image specialist, viral specialist, social media mathematics, risk manager, strategic thinker, social innovator – and what they mean.

3. Facebook Launches Call-to-Action Buttons on Business Pages

by @lkolo25 via @HubSpot

Yes, this is a thing now; however, the feature isn’t available to everyone just yet. It will roll out in the U.S. over the next few weeks and worldwide starting in 2015, but is something you should keep an eye out for. The seven pre-made options for page admins are: Sign Up, Shop Now, Contact Us, Book Now, Use App, Watch Video, and Play Game.

4. 3 Key takeaways from Facebook’s Privacy Update

by @JaneSusskind via @socialmedia2day

Facebook has updated privacy settings… again. If you haven’t read through it yet, or you have but don’t know what has changed, here are the three main parts to make sure you’re aware of.

5. The Evolution of Social Media 2004-2014: The Good, the Bad, and The Ugly of It!

article by @AmbikaWrites via @Dazeinfo

Infographic by MediaVision

This is a really cool breakdown of social media over the last 10 years. Do you know or remember what was big in 2004? I surely don’t. Between charts, quotes, and stats, this article talks about highlights and impact of social media through the time frame. A great weekend read!

Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.

AMC’s The Walking Dead Spoils it for Everyone

Fool me once, shame on you. Fool me twice, EFF AMC ARE YOU SERIOUS. Being able to react with and respond to your fans is important as a brand, but sometimes it comes at a price. While The Walking Dead does a great job of live-tweeting their show, it seems they have forgotten that not everyone is watching live (especially west coast fans).

Wait… what?! NOOOOOO! #TWDRescueMission

— The Walking Dead (@WalkingDead_AMC) December 1, 2014

The team running The Walking Dead’s social media unleashed a horde of walking spoilers upon its unsuspecting fans when they posted a MAJOR spoiler immediately following the east coast showing of its mid-season finale (post not included here to save the rest of you).

The first time the post was sent was at 9:59pm EST but was deleted quickly enough – but not before damage was done, of course. But then they posted it again and, this time, there was a wee bit of…what’s the word…outrage. Fans on the west coast or not at a television were heartbroken to learn of the death of a major character before getting a chance to watch the finale themselves.

While AMC has since apologized, the effects are long-lasting. With memes popping up all over AMC and The Walking Dead’s official social accounts from disgruntled fans, the spoilers are hard to miss. In fact, in a MM email thread, one of our very own fell victim:

Here are some of our favorite memes in response to this weekend’s big spoiler:

*POSSIBLE (minor) SPOILERS AHEAD*
Continue reading

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Everything is Awesome: Ways to Make Social Media Not Suck

_{Photo: Flickr}

Social media is pretty awesome (have I mentioned this before?). It’s easy to get caught up in its awesome-ness, adding awesome friends and posting awesome pictures and signing up for more and more awesome networks. That is, it’s awesome until you get awesome-ly overwhelmed.

In the midst of burying yourself under all the awesome, you can find that you’ve buried yourself so deep that you can’t get out. Who are these people? Why are they all getting married and having babies? Whose cats are these?? What is Snapbookspace and when did I sign up for it?!?

However, if you know how to manage social media (maybe you are coincidentally a social media manager), you can make things awesome again. Here’s how:

social media social media management social media tips social media tools

5 Alternative Tools for Social Media Managers

Are you managing multiple accounts and their social profiles? Do you feel like you’re getting notifications and alerts all over the place, or that you can’t keep up with (un)following other users? What about when you’re managing different accounts across a range of industries – how do you keep up with what interests each audience?

We all know about and/or use tools like TweetDeck, Hootsuite, and HubSpot, but even with them, things can get still get crazy! If you do a Google search for helpful tools, the same ones pop up over and over again, so we put together a few underrated, time-tested services and apps we think you should give a try.

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Star Power: Celebrities Using Social Media for Good

Not to sound too cliché, but Spiderman’s Uncle Ben was right: with great power comes great responsibility, and arguably the most powerful tool in the universe today is social media.

Some celebrities choose to use their status for evil (lookin’ at you and your battery-acid Ciroc, P. Diddy), while others choose to lend their voices to more rewarding endeavors. Star Power is the first of an ongoing column focused on celebrities who use their social media skills and popularity to raise money and awareness for charitable causes. These are their stories.

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RECAP: Twitter Q&A With Jake From State Farm

Everyone knows the infamous man in khakis: Jake from State Farm. He’s on the phone with your husband at 3 o’clock in the morning, wearing a red polo and sounding hideous. When we discovered Jake had his very own Twitter account, @JakeStateFarm, we had to follow along and see what this crazy insurance agent of the night had to say. After noticing that what he had to say was a lot, we knew a Twitter Q&A was in order. See what went down below!

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Memes Social Media Managers Will Love

Everyone loves memes, especially when they’re particularly relatable. Being social media managers and working with these characters on a regular basis, our team came up with a few favorites to voice our frustrations (and successes) when it comes to reach, engagement, and other daily SM battles. Feel free to tweet us some of your own @mettermedia!

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Top 10 New Tools in Social Media Tech

I’m not sure if I’m turning into a grandma at the ripe old age of 22, but it seems like kids these days always have new toys. I normally would complain, but this year, all the new gadgets are geared towards social media.

As technology keeps progressing and social networking becomes more and more ingrained in our daily life, it’s not surprising to find more and more items that ROCK for the digital generation. Hardware like the selfie stick is designed to make social easier through incorporating digital applications with physical tools (Disclaimer: just… don’t use the selfie stick. Please.) Not only are all these new gadgets super cool, they make life on the internet a breeze.

To save you some time, we compiled a list of the top social media tools for social media marketers, lovers, and lurkers alike.

iphone iphoneography social media social media tools

Social Media Tips From #Boston Pros!

Remember our all encompassing, sightly mind-blowing round-up of who to follow on Twitter in Boston? If not, we highly suggest clicking HERE to see who made the cut, and then clicking HERE to subscribe to that list on Twitter.

Don’t worry, we won’t say the word “click” again.

Well, since the birth of that list, we’ve reached out to our Twitter pros in hopes that they’d break off a piece of their social media wisdom. Below you’ll find the results: a magnificent cornucopia of tips, advice, and general online community wizardry, all available at your disposal.

So go ahead — read up and tweet out. Because when it comes to Twitter, it’s totally awesome to follow, but it’s totally awesomer to lead.

Oh, and that promise about no more clicking? We take it back. CLICK AWAY!

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