This week in the #MMSocialReport, we take a look at the top social media influencers on Twitter, Facebook’s new ad features, an interview with the elusive Boston Yeti, Snapchat’s revolutionary new capabilities, and a tool that can predict how retweetable your content is!
In this week’s #MMSocialReport, we’re covering the Facebook, Twitter and Instagram-based social media use on Valentine’s Day, the latest photo-sharing app in healthcare, demands surrounding Twitter security, new Buffer analytics, and a slightly morbid Facebook update.
Imagine Dragons fans got an awesome surprise on Sunday during the GRAMMY Awards.
The chart-topping rock band made a surprise appearance during a break in the show… but it was much more than just a performance. It was an approximately $8 million commercial spot for Target’s #MoreMusic campaign, and the first live GRAMMYs advertisement. The result? #ImagineDragons and #MoreMusic took the social media world by storm.
But Target’s not the only large corporation to recently fuse televised events with viral marketing.
Last night during the #GRAMMYs, the following ad aired as the latest installment of truth’s anti-tobacco campaign, aimed specifically at American youth to “finish” tobacco use in the U.S. and educate about big tobacco.
https://www.youtube.com/watch?v=fcAj3lOyv3s
The ad shows pop stars Fifth Harmony and Becky G. in an over-the-top music video encouraging people to #leftswipedat, or reject Tinder users who are smoking in their photos.
If all of this sounds a little confusing, and if you have no idea what just happened in that video, that’s because this campaign is all about young people. Many of the actors in the commercial are stars from YouTube and Vine, such as Grace Helbig and King Bach, among others, rapping and dancing along to the music.
This week’s #MMSocialReport is all about Twitter! Get the scoop on how #SuperbowlXLIX ruled the country’s conversations, where the happiest Twitter users live, and all about the network’s three new features for 2015!
With every widely televised event like the Super Bowl comes a barrage of live tweets taking over your feed. We’re all watching the same thing, yet we feel the need to tell each other about it, too.
But that’s exactly the fun of it – live-tweeting a TV show or award show or sporting event lets you share an experience with people around the country (or world), and it can be pretty enjoyable to read everyone’s opinions and witty remarks.
That is, until The Brands come in. People on social media know when they’re being sold to and we finicky millennials don’t like it, so what marketers have to do is be creative when jumping in to popular conversations. Be part of the conversation, if you insist, rather than trying to dominate it. And don’t be all bold about it, OKAY? But there is a fine line between creativity and simply trying too hard.
The Internet is a giant breeding ground for hilarious and insightful material. A recent shining example is a new Twitter account dedicated entirely to big corporations using completely inappropriate teen slang such as “bruh,” “yas,” and most importantly, “BAE” on the platform.
For those completely behind on the times, bae is an acronym meaning “before anyone/anything else,” and is sincerely used, on occasion, as a term of endearment for one’s significant other. But most often, it is ironically used to describe objects one feels especially passionate about. Bae is largely the subject of memes.
You have a reputation.
That’s right – just about everyone on the internet does, and it’s based on all the things you post on your social media accounts. If you’re looking for a job, this should be one of your top concerns.
Business professionals are looking more closely at potential employees’ social accounts than ever before. You can prepare by polishing up your LinkedIn profile, but know that your online reputation extends into personal accounts like Facebook, Twitter, and Instagram as well.
In this week’s #MMSocialReport – tips to enhance your visual content, an insightful analysis of the New York Times‘ year in social media, the complex relationship between technology and stress, and some of the best blogs on the internet you should be watching.Continue reading
Remember those days when sharing your love for a TV show was relegated to creeping on internet forums or gushing about the last night’s episode by the water cooler with your coworkers? When your favorite TV show was cancelled, it was cancelled. And no amount of internet forum griping was going to save it.