Every day we express our joy, anger, disappointment, elation, and every other imaginable emotion in quite a modern way, through the use of our favorite little emojis. As they pepper your texts and your tweets, do you ever just sit back and think about just how major a part they’ve become in our every day lives?
To make your brand stand out from all the others, it’s important to have a plan to help navigate the fast-paced world of online marketing. In this week’s Social Report, we cover a few of Instagram’s latest photo features and how marketers can use them to their advantage.
In other news, Facebook made some female-friendly changes, and our own Lauren Metter shares a bit about our story with IM Boston.
Social media outlets and iOS developers are advancing the way we connect–quickly. Users’ needs and preferences change with the technology and developers need to update with them. From Facebook altering its ads to Snapchat no longer requiring you hold down your finger to view snaps, times are a-changing. It seems like only yesterday you were in my extended network.
Earlier this month, Pinterest announced a future app update that will include pins allowing users to directly purchase a pinned item from within the platform. This new feature seems like a boon for retailers – less work to purchase means pinners are more likely to actually buy – but what will this decision bring for casual users who primarily pin for inspiration and ideas?
The app already contains Promoted Pins, cluttering searches with irrelevant results based on which businesses have invested in advertising on the site. How will Buyable Pins compare?
As smartphone use increases across the world, social media is becoming more intelligent. Apps are learning what we like (whether you like it or not) and are using this information to let us communicate – and shop – with just one touch. Meanwhile, the information our phones learn about us is also surprisingly useful for solving real world problems, too (like traffic!).
Social media technology is constantly being developed and used in different ways to capitalize upon its benefits, for both brands and individuals. It’s a perk for both parties (companies have new ways of reaching customers, and as personal users we get a whole new range of apps and features) and the developments help emphasize the whole reason we’re on social media to begin with – community.
This week, Instagram users are able to find your photos more easily thanks to a new crop of third-party search engines, two Romanian widows helped cure people’s loneliness via Facebook, and today, Snapchat explores Boston through the eyes of those who live here.
This week in the #MMSocialReport, social media seeks to fill the gaps left by traditional media. Whether that’s offering new ways for people to connect, utilizing networks to provide disaster-relief information, or promoting artists and businesses who would otherwise fly under the radar, the significance of social media grows with every innovation. We’re happy to be along for the ride.
Unless you’re a social media manager, finding ways to make every platform work for you can be difficult and time-consuming. But more and more social apps and sites are adding labor-reducing features to make lives easier. Don’t like what you see on Facebook? Facebook will change the default algorithm for news feeds. WhatsApp is going to offer calling service to anyone with an Internet connection, and Twitter is trying to eliminate the steps of reported abusive content by automatically hiding it from your timeline. With these developments and more, life is getting easier for everyone.
When you think of a music festival like Coachella, do you imagine free-spirited 20-somethings roaming the grounds and swaying to the tune of their favorite artist, free from The Man to do as they please all weekend long?
It’s a clever disguise that Coachella has managed to make into its brand, but underneath the cropped peasant tops and wide-brimmed hats is a whole lot of money, with major corporations banking on this faux-subculture image.
Innovation is in the air, and brands and platforms alike are striving to make themselves bigger, better, and more widely used. Whether that be tweeting about the Game of Thrones premiere, introducing new features, or battling the competition, this week has been full of innovative moves by big players.