The lightning pace of the digital world has made it increasingly difficult for us to hold concentration. In fact, a study recently released by Microsoft Corp. reveals that the attention span of the average human has fallen to about eight seconds — yikes, less than the common goldfish!
In this same study, which surveyed 2,000 people and tracked the brain activity of 112 others, 77% of mobile users aged 18 to 24 agreed with the notion, “When nothing is occupying my attention, the first thing I do is reach for my phone.”
It’s true the mobile age has brought with it shorter attention spans, but along with these statistics comes a new opportunity for brands to develop short, impactful content that makes a lasting impression on consumers.
So how do we use this short time span effectively? Here are five examples of excellent eight-second content:
