Metter Media Social Report, June 24 2016

Hello and happy end of the week media lovers! Come follow us and #Edelman on this week’s social report where we will explore the psychoanalysis of why we hate change in #SocialMedia, and witness #Tumblr’s first steps into the world of live video, the incredible growth of #Instagram, and more! Continue reading

5 Brands Battling Short Attention Spans

The lightning pace of the digital world has made it increasingly difficult for us to hold concentration. In fact, a study recently released by Microsoft Corp. reveals that the attention span of the average human has fallen to about eight seconds — yikes, less than the common goldfish!

In this same study, which surveyed 2,000 people and tracked the brain activity of 112 others, 77% of mobile users aged 18 to 24 agreed with the notion, “When nothing is occupying my attention, the first thing I do is reach for my phone.”

It’s true the mobile age has brought with it shorter attention spans, but along with these statistics comes a new opportunity for brands to develop short, impactful content that makes a lasting impression on consumers.

So how do we use this short time span effectively? Here are five examples of excellent eight-second content:

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Metter Media Social Report, May 6, 2016

Trigger your Twitter fingers, social media fans, because in this week’s #MMSocialReport, we explore what’s going on with Facebook live-streaming, Snapchat features, up-and-coming social media apps, and an IRL Romeo and Juliet love (snap) story!

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