Breakdown: Instagram Stories v. Snapchat Stories

It seems like just yesterday the entire internet was freaking out about Instagram stealing the stories function from Snapchat. People were laughing in the face of Instagram stories, convinced it wouldn’t be able to overtake the Goliath that is Snapchat.

 

Fast-forward two years later… and here we are. Snapchat stock has been plummeting, due to some posts by the ultimate influencers Rihanna and Kylie Jenner, and Instagram stories are blowing up with 400 million daily active users. They’ve even introduced new emoji reactions to the stories, similar to their parent company, Facebook. Internet influencers have been flocking from Snapchat to Instagram to reach their audience, simply because viewership is so much higher on the photo-sharing app rather than on the…other…photo-sharing app. In fact, many influencers have taken to posting the same stories taken and edited on Instagram to their public Snapchats. Many think that Instagram just has a better platform. But is that true?

Let’s dive in.

 

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#MMSocialReport Sept. 22, 2017

#MMSocialReport

Kick off the fall season with this week’s #MMSocialReport! This week in social media, Twitter introduced a new feature to keep users updated on local and world news and Instagram experimented with a new layout. In other news, YouTube expanded channel subscription services and Snapchat and Pinterest took new steps to improve their advertisement strategies. Read about all this and more in this week’s report!

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Metter Media Social Report, April 14th, 2017

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In this week’s #MMSocial Report — YouTube and Snapchat announce new features that directly affect users, Facebook messenger can now have you and your friends rolling in money, and why we might be saying goodbye to the News Feed.

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Facebook Stories: Imitation, But Not Flattery

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They say imitation is the sincerest form of flattery. That may be true in some situations, but when you’re one of the most successful social media networks in the world, does imitating your competition help or hinder your success?

Don’t get me wrong, I love a good Story — but when I want to post a Story, I go to Snapchat, because that’s what it’s for.

Working in the social media world, I spend a lot of time thinking about and posting content. But lately, I’ve been finding it difficult to decide which app to post to, because they all have overlapping features — and, frankly, overlapping audiences.

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