In this week’s #MMSocialReport, the world will find out the real truth – are you following your loyal Instagram followers? If not, you’re about to get caught red-handed with Instagram’s latest update, Nielsen takes on the power of social media and begins to crunch real-time data from Facebook and Instagram, and Facebook takes a stand against hate speech. All this, and more in this week’s roundup!
In this week’s #MMSocialReport – Apple Music comes out with an exclusive Star Wards radio station, you can now buy your very own emoji, and we get a look at the top internet searches from the past year.
Kick off the holiday season with social news from Metter Media! In this week’s #MMSocialReport, Taylor Swift takes selfies for a cause, Instagram influences baby names, and more.
A conference to a marketer is similar to a festival for a music fan – both attend their respective events to see the top people in the field and mingle with others who share their interests. When you’re there, it feels like a vacation because you’re enjoying yourself while also learning from one person and sharing something new with another (okay, you’re still at a work event, but you’re not at your desk!).
There are a ton of seminars covering a broad range of general marketing areas from social media and SEO to content creation and advertising. Here’s a list of 10 hand-picked social media marketing conferences happening in the US that should be on your radar this year to keep up-to-date on the latest trends and best practices, enjoy insightful talks from our industry’s influencers, and maybe even make some new marketing-loving pals while you’re at it:
How do your customers find you online?
It seems like an obvious question. They go to your website, of course. But if they’ve never heard of your business, how else would they stumble across your site?
This is where search engine optimization (SEO) comes in, a way for you to better your website so Google and other engines can find and share your content with their users.
There are many ways to optimize your site, but previously, the best way to get your page to the top of search results was through link building. This meant getting links to your site placed around the web to increase your PageRank (the level of authority Google gives your site). Then, as with most things, people went overboard with this tactic, trying to game the system by paying for links in a high volume of places.
To combat this problem, Google started assigning weight to these links. Low-quality (say, on a spammy page with nothing but a bunch of paid links) and higher-quality links (the New York Times linked to you, for example) were given appropriate values and the linked website was ranked accordingly.
Keywords were – and still are –important in helping Google decide if your website matches a certain query. But again, this was abused and keyword stuffing became an issue. Thus, Google had to change its focus again.
So how does Google determine value today? Weighted links and keywords are still taken into consideration, but the search engine has shifted much of its focus to providing value to users and creating a more personalized experience.
This is where social media comes in.