Your website serves as a virtual home for your business, and contact information, menus, and social links serve as its foundation. These are all necessary details for any restaurant website you build.
Think about your site as your home: there are really only a few rooms that give you the chance to express yourself. There are a few luxuries you can add to this home, such as online ordering, gift cards, and a restaurant-loyalty program, all of which enhance the website experience; however, you only have few pages to really make your website stand out, reveal the culture of your restaurant, and feature exciting happenings.
You may need to renovate and build a new addition, and in comes your new blog.
There aren’t many restaurants venturing into this space. Managing a restaurant blog is a time commitment; it requires a creative mind, and it means you’ll have to constantly update your website. However, the positives outweigh the negatives. Even if you’re only blogging once a month, that one post is building your brand, speaking directly to your customers, and keeping your restaurant on guests’ minds.
Many restaurant owners don’t know how to get started with blogging. To help inspire you on this new venture, check out these examples of restaurants who blog with finesse. (Click on the images to enlarge.)
(NSFW language coming up. You’ve been warned!)