Behind the Tweets with Boston’s Best-Kept Secret, @OnlyInBOS

Guys, I’m up on a @HoodBlimp & the view is beautiful from up here. #HoodBlimpSweeps pic.twitter.com/BN4YgEnsz8

— Only In Boston (@OnlyInBOS) July 17, 2014

Twitter user @OnlyInBOS (OIB) is Boston’s best-kept secret. With over 35,000 followers, the self-proclaimed “most relevant digital media influencer” in the city has quickly become one of Boston’s biggest voices, sharing commentary on its best events, food, nightlife and people. But who is behind it all? Hopping from one bar and event to another, there are hundreds of pictures documenting the adventure with nary a manicured nail nor fly-ass Jordans to give us a clue, but the truth is not entirely concealed. OIB took the time to sit down with Metter Media and give us some insight to how it all works.Continue reading

Social Media Tips from @OnlyinBOS

OnlyInBOS is one of Boston’s newest and most popular Twitter accounts. Whether they’re tweeting about events, sights, and goings-on in Boston, the beauty of yoga pants, or the hottest celebrities visiting the city, OnlyInBOS is forever in-the-know in terms of Boston Twitter. Find more “General Boston” Twitter accounts at our list of Who to Follow in Boston!

Lots of people on Twitter always wonder how they can get a celebrity or Twitter celebrity to respond. Here’s a couple tips:

1. Follow them. Even if they don’t respond publicly to a tweet, you might have a shot at them responding via direct message. You can DM anyone who follows you, but you don’t have to follow back to send a DM.

2. Whatever you tweet, use the hashtag the celebrity’s been recently using.

3. Make your tweets interesting with a photo. It’s an attention-grabber for sure.

4. Tweet at celebrities right after they’ve tweeted. That means they’re actually on their account looking through their timeline. That would be the best opportunity to get a response.

BACK TO THE PROS!

Tweets by @OnlyInBOS

onlyinbos Tips

Social Media Tips From @MidEastClub + @ZuZuBar

Clay Fernald (@claynferno) is the brains behind the Midde East and Zuzu’s social media. From running the actual venue to running the venue’s social media (which includes keeping guests, artists, and followers constantly informed), we bet Clay had a lot of advice for businesses looking to get their big toe wet in the somewhat murky waters of social media. And we were right.

1. Music Monday! #mm
Even if you aren’t in the music business, put your favorite artist in the spotlight on Monday! Have you Heard Aretha Franklin sing Adele? Wooooo! Hashtag #mm means “Music Monday.” Everyone likes music!

2. Follow Back! #ff

In 2012, we got the blue checkmark next to our @MidEastClub Twitter handle? What does that mean, we’re clear for smallpox? No! We’re a recognized professional entity by the almighty Twitter herself! Thanks, birdie!

Anyhoot, we got there by slowly building a great ratio of followers to people we followed. And also we made sure not to follow jerks. Us the #FF hashtag on Friday to engage with your peers, your friends, your competitors and see how fast your list can grow. If you get a #FF notification, follow them back (after checking out their profile, of course!)

3. Report Spammers!
Are you followed on Twitter by a lot of egg icons, or is someone spamming one-of-a-kind Marty McFly sneaker sales on your Facebook Page? Unless it’s Doc Brown himself, use the appropriate buttons to report to Twitter and Facebook that these are spam accounts! Keep the B.S. to a minimum and those news feeds clean for all. It feels like a citizens arrest!

4. Meme it up!
Bored on a Thursday? Send your intern to MemeGenerator to make a clever joke about what you and your team are working on.

See, look what my intern did! She’s a card.

5. Speak in your own voice!
There are lots of conflicting words of advice about this, but as a brand, you are still a person, or hopefully, a team! Sign your tweets if you need to express who you are.

For example. nerd musicians @PaulandStorm share a Twitter account and they simply sign tweets this way: [P] = Paul, [S] = Storm.

In the MidEastClub Twitter bio, we are a collective team, but we post as “The Box Office, Jill&Steph&Jamie&Clay.” This puts at least a name to the company (four names, in fact!) that people can relate to!

6. Acknowledge your mistakes.
If we make a mistake or update set times, we say “oops” or “updated set times.”