Social Media Tips from @BDCwire

BDCwireFor those who are unfamiliar, @BDCwire is like a younger, more hip version of Boston.com. (They’re actually related, so it makes sense.) You’ll find tweets about Boston’s alternative music and nightlife scenes, culture, and lifestyle, which is one of the main reasons it’s on our who to follow on Twitter list. @BDCwire not only publishes great content, but also rocks it on Twitter! We got some tips from Michelle Buchman (@michelledeidre); follow her example.

Find more A&E Twitter accounts at our list of Who to Follow in Boston!

  1. Develop your own voice. Instead of stringing together a sentence of keywords for SEO, have your own tone and style. Users always engage more with accounts that sound like there’s an actual human being behind them instead of automated tweets sent via RSS feeds.

2. Don’t be afraid to use humor! Of course, this depends on the organization, but don’t be scared to inject some humor and sarcasm into your social media accounts. Companies can share their favorite GIFs and memes, too. It shows your account isn’t stiff and serious 24/7.

3. Use pictures as much as possible. Tweets with images almost always have higher engagement than those with just text. Now that Twitter supports GIF uploads, you have no excuse. I like using giphy.com (a search engine for GIFs) to find ones that fit stories we share for @BDCwire.

4. Take advantage of Twitter’s free analytics. Now that Twitter has opened up its analytics to everyone, you have no excuses. Users can check analytics.twitter.com to find out how many impressions, URL clicks, engagements, and more things their tweets are getting. Use this tool to figure out what’s working well and how your account can improve.

5. Make the most of your profile and header photos. Use your creativity and take advantage of the new Twitter profile. The header image size is great to display your logo, interests, a favorite photo, etc. Don’t just settle for a generic wallpaper – think outside the box.

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Social Media Tips from @together + @mmmmaven

Together MmmmavenTwo accounts I’ve ALWAYS noticed being awesome at Twitter are @together and @mmmmaven. Together is Boston’s annual week-long electronic music, technology, and art festival. Mmmmaven is a DJ and production school located in Central Square, Cambridge. Both of them are on our list of who to follow in Boston because not only do they both provide followers with music-related things to do in Boston, but also things in the area involving art and technology. Even though the festival is once per year, the Together team is active year-round. Aside from Mmmmaven’s courses, they also tweet about free workshops, which are great for people who want to get into music (DJ’ing and/or producing) but don’t know where to start.

If your question is “WHY ARE THEY BOTH SO GOOD AT TWEETING?” your answer is because @daviday handles them both. He has also offered his top tips for you!

Find more A&E Twitter accounts at our list of Who to Follow in Boston.

1. Tweetdeck
Download Tweetdeck if you haven’t yet. In Chrome, it’s best as an app. It will change the way you look at Twitter.

2. Interact
Every time you open your feed, don’t forget to favorite things. Like a Tweet? That’s what the favorite button is for.

3. Create a paper.li newsletter
Definitely for anyone who considers them a leader in their field or any business – paper.li can automatically pick followers up for you because it autotags some of the most popular accounts.

4. Follow your neighbors
Every time I start a new account, I pull up Google Maps and find every Twitter account in the surrounding area. Be a good neighbor and stay in touch with your hyperlocal surroundings.

5. Schedule tweets
More and more often, people have their Tweetdeck pulled up most of the evening (what they call the “second screen”). So if you’re working 9-5, don’t forget to schedule some for later, because Twitter addicts are hardcore.

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