Nate Brown of @middlesexlounge has a lot to do. He’s the face and voice of one of Boston’s hottest bars and lounges that features regular live music and performances – so how does one juggle all of that and not sound like a robot? It’s no easy task, but Brown didn’t make our “Who to Follow” list for nothing! We asked for some advice.
1. Have social media be a part of someone’s job. not an afterthought or addendum to someone’s job. If its a marketing person, it should be one of the main duties.
2. Engage people, even if it’s a Foursquare check-in or you’re hashtagged and not directly communicated with, reply or retweet.
3. Cut down on links. More links away from Twitter make it a pain in the ass, and not all links are worth it clicking away for.
4. Give as much info as possible in 140 characters. Is it an event? Offer the time, date, cover fee, type of music/ artist, etc.
5. Have something worth reading. If you read your own tweets as if they were from a completely unknown account, would you follow that account?