Happy Friday! In this week’s #MMSocialReport, we share our excitement for more female emoji representation and the launch of Instagram Stories. Also, heads up — ads are coming to Facebook Live, Snapchat is making scannable codes for the real world, and LinkedIn introduces videos from influencers. Read on for details!
Metter Media Social Report, July 29th 2016
Need to brush up on your social media history? In this week’s #MMSocialReport we look towards none other than its living embodiment, Hilary Duff. In addition, Carolyn Grisko, President and CEO of marketing agency Grisko, sheds light on the vital role social media plays in communication, and we learn about Snapchat’s new ad tactics. This and more below!
Metter Media Social Report, July 15th 2016
Salutations fellow social media lovers! This week on the #MMSocialReport we are exploring how live-streaming is permeating all social channels. From Facebook MSQRD Masks to Twitter live-streaming the Democratic and Republican National Conventions, 2016 is certainly the year of real-time video.
Metter Media Social Report, July 1 2016
Happy July everyone! This week in the #MMSocialReport, we look at how Facebook is stepping up its game with a new extension for Chrome, and how its updated News Feed algorithm may hurt publishers. Plus, Twitter unveiled new stickers that act as Snapchat filters for your tweets. Get your social media news before you start the long weekend — #HappyFourth!
4 Things You Need to Know About the Latest Snapchat Update
Welcome to the futuristic Snapchat where there are new colors, more celebrities, and a bigger, better Discover page that you might actually use! Here are four key improvements that all Snapchat users need to know about the newest update:
Metter Media Social Report, June 10, 2016
Happy Friday social media lovers! This week’s #MMSocialReport brings you the latest and greatest additions of Snapchat along with some epic fails, an exciting new collection of Emojis, and more!
5 Brands Battling Short Attention Spans
The lightning pace of the digital world has made it increasingly difficult for us to hold concentration. In fact, a study recently released by Microsoft Corp. reveals that the attention span of the average human has fallen to about eight seconds — yikes, less than the common goldfish!
In this same study, which surveyed 2,000 people and tracked the brain activity of 112 others, 77% of mobile users aged 18 to 24 agreed with the notion, “When nothing is occupying my attention, the first thing I do is reach for my phone.”
It’s true the mobile age has brought with it shorter attention spans, but along with these statistics comes a new opportunity for brands to develop short, impactful content that makes a lasting impression on consumers.
So how do we use this short time span effectively? Here are five examples of excellent eight-second content:
Metter Media Social Report, June 3, 2016
Hey everyone! Friday is here which means it’s time for the #MMSocialReport. In this week’s edition, we have the most powerful women on Twitter, our Myspace pages come back to haunt us in a way that may affect your online privacy, and Facebook takes its live video out of this world for a Q&A with the International Space Station.
Metter Media Social Report, May 27 2016
Hey fellow social media lovers! For this week’s #MMSocialReport we’ll discover the newest perks of Twitter and how Pinterest is marketing’s golden tool…not to mention seeing the snapchat and facebook video that broke all time records in views!
Metter Media Social Report, Feb. 25, 2016
This week in social news: Snapchat now lets you create custom filters (with a hefty price tag), Facebook further capitalizes on its dominance in video content by allowing users to record “Happy Birthday!” videos, Twitter decides to revamp its timeline again, and more in this week’s #MMSocialReport round-up!