“You can dream, create, design, and build the most wonderful place in the world, but it requires people to make the dream a reality.” – Walt Disney
It also requires an engaging Twitter strategy.
The suits and imagineers behind Lake Buena Vista, Florida’s Walt Disney World (WDW) take many steps to stay current: attractions are built and updated, Starbucks are popping up everywhere, gluten-free and vegetarian food options have been added aplenty, craft beer selections have grown, and last year they even rolled out the MyMagic+ program, an app-and-wristband combination resulting in some serious online magic.