Twitter, Facebook, and Instagram are adding new features left and right. However, increased functionality also means a growing need for monetization. This week, we can see both sides of this double-edged sword: Instagram’s going to post more ads, but hey, you can use Twitter in landscape mode now.
This week, the social media world focused on growth. Whether that’s adding new features, making apps more accessible, or Snapchat’s rapid rise to the top, the constant evolution of these products is what lets us connect in new ways and faster than ever.
Social media outlets are making it easier to get all the info you want and nothing you don’t. The latest updates on Facebook, Snapchat, and Twitter are all about personalization, aiming to cultivate and keep track of all the different ways people use these apps.
To make your brand stand out from all the others, it’s important to have a plan to help navigate the fast-paced world of online marketing. In this week’s Social Report, we cover a few of Instagram’s latest photo features and how marketers can use them to their advantage.
In other news, Facebook made some female-friendly changes, and our own Lauren Metter shares a bit about our story with IM Boston.
Social media outlets and iOS developers are advancing the way we connect–quickly. Users’ needs and preferences change with the technology and developers need to update with them. From Facebook altering its ads to Snapchat no longer requiring you hold down your finger to view snaps, times are a-changing. It seems like only yesterday you were in my extended network.
As smartphone use increases across the world, social media is becoming more intelligent. Apps are learning what we like (whether you like it or not) and are using this information to let us communicate – and shop – with just one touch. Meanwhile, the information our phones learn about us is also surprisingly useful for solving real world problems, too (like traffic!).
Social media technology is constantly being developed and used in different ways to capitalize upon its benefits, for both brands and individuals. It’s a perk for both parties (companies have new ways of reaching customers, and as personal users we get a whole new range of apps and features) and the developments help emphasize the whole reason we’re on social media to begin with – community.
This week, Instagram users are able to find your photos more easily thanks to a new crop of third-party search engines, two Romanian widows helped cure people’s loneliness via Facebook, and today, Snapchat explores Boston through the eyes of those who live here.
This week in the #MMSocialReport, social media seeks to fill the gaps left by traditional media. Whether that’s offering new ways for people to connect, utilizing networks to provide disaster-relief information, or promoting artists and businesses who would otherwise fly under the radar, the significance of social media grows with every innovation. We’re happy to be along for the ride.
Unless you’re a social media manager, finding ways to make every platform work for you can be difficult and time-consuming. But more and more social apps and sites are adding labor-reducing features to make lives easier. Don’t like what you see on Facebook? Facebook will change the default algorithm for news feeds. WhatsApp is going to offer calling service to anyone with an Internet connection, and Twitter is trying to eliminate the steps of reported abusive content by automatically hiding it from your timeline. With these developments and more, life is getting easier for everyone.
Innovation is in the air, and brands and platforms alike are striving to make themselves bigger, better, and more widely used. Whether that be tweeting about the Game of Thrones premiere, introducing new features, or battling the competition, this week has been full of innovative moves by big players.