Metter Media Social Report, July 29th 2016

Need to brush up on your social media history? In this week’s #MMSocialReport we look towards none other than its living embodiment, Hilary Duff. In addition, Carolyn Grisko, President and CEO of marketing agency Grisko, sheds light on the vital role social media plays in communication, and we learn about Snapchat’s new ad tactics. This and more below!

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#SMDay: Using Social Media for Good

Happy Social Media Day! In celebration, the #MMIntern team has collected just a few of our favorite things that have come from our beloved social networks. Though these platforms are frequently criticized for negative moments, avid users know how they can be a catalyst for many awesome things. In no particular order, here are just a few examples of social media being used for good:

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Metter Media Social Report, June 24 2016

Hello and happy end of the week media lovers! Come follow us and #Edelman on this week’s social report where we will explore the psychoanalysis of why we hate change in #SocialMedia, and witness #Tumblr’s first steps into the world of live video, the incredible growth of #Instagram, and more! Continue reading

Metter Media Social Report, June 17, 2016

Hey there, fellow social media enthusiasts! Buckle up, because it’s time for the #MMSocialReport. In this week’s roundup, we learn which feature Twitter users are really asking for, how Facebook plans to track your store visits, and we take a look at how the world has fallen in love with one British Grandma’s polite Google searches. All this and more below!

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5 Brands Battling Short Attention Spans

The lightning pace of the digital world has made it increasingly difficult for us to hold concentration. In fact, a study recently released by Microsoft Corp. reveals that the attention span of the average human has fallen to about eight seconds — yikes, less than the common goldfish!

In this same study, which surveyed 2,000 people and tracked the brain activity of 112 others, 77% of mobile users aged 18 to 24 agreed with the notion, “When nothing is occupying my attention, the first thing I do is reach for my phone.”

It’s true the mobile age has brought with it shorter attention spans, but along with these statistics comes a new opportunity for brands to develop short, impactful content that makes a lasting impression on consumers.

So how do we use this short time span effectively? Here are five examples of excellent eight-second content:

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