Client Spotlight: Cambridge Community Foundation

Located right around the corner from our Metter Media office in the heart of Central Square is local nonprofit Cambridge Community Foundation (CCF). Built, funded, and guided by residents since 1916, they are a convener and catalyst for transformative change to create a vibrant and inclusive Cambridge community for all. In 2019, together with their donors, CCF invested $1.7 million in grants to 150 nonprofits and scholarships, supporting access to high-quality education, economic opportunity, stable housing, and cultural richness. Continue reading

Metter Media Social Report, Dec. 16, 2016

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In this week’s #MMSocialReport – features, features, features! Snapchat Groups, Facebook Moments, Apple’s new emojis, Reserve with Google, and Facebook Messenger’s new camera are among this week’s slew of new features on social media.
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Metter Media’s Spectacular 2015

Metter Media 2015

Here’s to the end of a spectacular year here at Metter Media. 2015 gave us some of the best Twitter moments, funniest Snapchat stories, and the greatest dance moves to ever be on YouTube. Here, we gathered some of our favorite articles of the year, highlighting special moments, special people, and the hard work that goes into creating connections every day on social media.

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Spotlight in Cambridge Chamber of Commerce Newsletter

Metter Media is proud to announce that we are new members of the Cambridge Chamber of Commerce. The CCC is all about joining Cambridge businesses together to create new ideas through collaboration. Metter Media wanted to join the Cambridge Chamber because our whole business centers around networking and helping local businesses tell their stories online. Check out our post in the Cambridge Chamber of Commerce Newsletter and a snapshot below!

“…the power of showing your customers that you’re listening is invaluable. That two-way conversation is what social media allows, and that’s what Metter Media is all about.” 

“Look around your business: everyone is on their phones. There’s an online conversation happening out there constantly — we believe every business should join in.” — Founder Lauren Metter

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Are you a business in Cambridge? Be sure to follow the CCC on Twitter and Facebook, and visit their site cambridgechamber.org.

Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.

Social Media Tips From #Boston Pros!

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Remember our all encompassing, sightly mind-blowing round-up of who to follow on Twitter in Boston? If not, we highly suggest clicking HERE to see who made the cut, and then clicking HERE to subscribe to that list on Twitter.

Don’t worry, we won’t say the word “click” again.

Well, since the birth of that list, we’ve reached out to our Twitter pros in hopes that they’d break off a piece of their social media wisdom. Below you’ll find the results: a magnificent cornucopia of tips, advice, and general online community wizardry, all available at your disposal.

So go ahead — read up and tweet out. Because when it comes to Twitter, it’s totally awesome to follow, but it’s totally awesomer to lead.

Oh, and that promise about no more clicking? We take it back. CLICK AWAY!

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Social Media Tips from @MiddlesexLounge

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Nate Brown of @middlesexlounge has a lot to do. He’s the face and voice of one of Boston’s hottest bars and lounges that features regular live music and performances – so how does one juggle all of that and not sound like a robot? It’s no easy task, but Brown didn’t make our “Who to Follow” list for nothing! We asked for some advice.

 

 

 

1. Have social media be a part of someone’s job. not an afterthought or addendum to someone’s job. If its a marketing person, it should be one of the main duties.

2. Engage people, even if it’s a Foursquare check-in or you’re hashtagged and not directly communicated with, reply or retweet.

3. Cut down on links. More links away from Twitter make it a pain in the ass, and not all links are worth it clicking away for.

4. Give as much info as possible in 140 characters. Is it an event? Offer the time, date, cover fee, type of music/ artist, etc.

5. Have something worth reading. If you read your own tweets as if they were from a completely unknown account, would you follow that account?

BACK TO THE PROS!


Social Media Tips From @MidEastClub + @ZuZuBar

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Clay Fernald (@claynferno) is the brains behind the Midde East and Zuzu’s social media. From running the actual venue to running the venue’s social media (which includes keeping guests, artists, and followers constantly informed), we bet Clay had a lot of advice for businesses looking to get their big toe wet in the somewhat murky waters of social media. And we were right.

 

1. Music Monday! #mm
Even if you aren’t in the music business, put your favorite artist in the spotlight on Monday! Have you Heard Aretha Franklin sing Adele? Wooooo! Hashtag #mm means “Music Monday.” Everyone likes music!

2. Follow Back! #ff

In 2012, we got the blue checkmark next to our @MidEastClub Twitter handle? What does that mean, we’re clear for smallpox? No! We’re a recognized professional entity by the almighty Twitter herself! Thanks, birdie!

Anyhoot, we got there by slowly building a great ratio of followers to people we followed. And also we made sure not to follow jerks. Us the #FF hashtag on Friday to engage with your peers, your friends, your competitors and see how fast your list can grow. If you get a #FF notification, follow them back (after checking out their profile, of course!)

3. Report Spammers!
Are you followed on Twitter by a lot of egg icons, or is someone spamming one-of-a-kind Marty McFly sneaker sales on your Facebook Page? Unless it’s Doc Brown himself, use the appropriate buttons to report to Twitter and Facebook that these are spam accounts! Keep the B.S. to a minimum and those news feeds clean for all. It feels like a citizens arrest!

4. Meme it up!
Bored on a Thursday? Send your intern to MemeGenerator to make a clever joke about what you and your team are working on.

See, look what my intern did! She’s a card.

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5. Speak in your own voice!
There are lots of conflicting words of advice about this, but as a brand, you are still a person, or hopefully, a team! Sign your tweets if you need to express who you are.

For example. nerd musicians @PaulandStorm share a Twitter account and they simply sign tweets this way: [P] = Paul, [S] = Storm.

In the MidEastClub Twitter bio, we are a collective team, but we post as “The Box Office, Jill&Steph&Jamie&Clay.” This puts at least a name to the company (four names, in fact!) that people can relate to!

6. Acknowledge your mistakes.
If we make a mistake or update set times, we say “oops” or “updated set times.”

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Social Media Tips From @Lyft

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Catching a Lyft may be as easy as opening an app on your phone, but Zach Cole, Lyft’s social media manager, doesn’t have an easy job. From mastering Lyft’s “cool dude next door” voice on Twitter to handling Lyft’s responses to the numerous red-tape it faces in many states across the country – Cole has a lot to handle, but he makes it look effortless! We asked him for some advice for businesses looking to emulate that kind of organic presence.

 

 

1. Find out what your audience likes.
Brands that don’t constantly talk about themselves often find great success. Knowing what your audience is truly interested in can help inform your content strategy, so that you’re able to share more content that isn’t centered around your brand, but still communicates your brand values.

2. Create a content calendar.
Brands with strong content calendars do two things really well: they have a regular posting frequency per social channel, which helps brands understand when they can best reach their audience, and they post a variety of content. Content calendars are great tools for bucketing content into categories so that brands can share a balanced variety of content.

3. Set goals.
Talk with your marketing and brand teams to determine your brand’s goals for social media. This way, you can have an idea of what matters most when working to improve your social strategy. Goals vary from one brand to the next — some brands (media and e-commerce) will often measure website traffic from social, while others may want to focus on reaching a target demographic with a specific message.

4. Experiment.
Try new things! The world of social media is still relatively new, so there’s always room to experiment. Try sharing new types of content, playing with copy, working with influencers, etc. You sometimes never know just where you’re going to find the most success until you give it a go — and generally social media lets brands do this at minimal cost.

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Social Media Tips from @kendall_square

logoLive, Work. Shop, Play, Eat – that’s the motto they live by over at @kendall_square. The Cambridge neighborhood is quickly transforming into more than just a haven for MIT students and tech geeks – shops, bars, and restaurants are popping up all over the place, and we look to this account to keep us informed about all the latest happenings and events going on in the area. How do they do it? They also have a few more adages to live by:

1. Show some love. Is someone tweeting about the great time they’re having/had at your event? If so, retweet it and/or favorite…ASAP. There’s nothing like some positive social media reinforcement to keep a loyal Twitter follower. You could even go a step further and set up a search for people who may be talking about your brand, event or company – but not tagging you. Show them some love as well and we’re sure you’ll gain a few new followers and some future mentions.

2. Live-tweeting is an art. If you’re live-tweeting an event, live chat, appearance, whatever it may be, pick your hashtag and #sticktoit! Keep the posts coming – but be sure to keep them different and interesting. And don’t forget, a picture speaks a thousand words, or in Twitter’s case, 140 characters.

3. Keep your friends close, and your friend’s followers closer. Your followers are smart, cool, in-the-know folks, and chances are, so are their followers! Following the accounts your followers follow will most likely grow your social network and lead to some positive future interactions and interesting introductions.

4. Know your audience. Here in Kendall Square, we live by our motto: Live, Work, Shop, Play, Eat. Whether it’s sharing a new coffee flavor @VoltageCoffee or talking about this season’s smoothie @Mother_Juice, we view our tweets as a conversation with our friends!

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