It isn’t easy to run a successful social media account for your business (which is why you should hire Metter Media, ahem), but there are a few companies who not only do it well, they’re basically our Social Media Heroes who can teach us quite a bit. Your brand has more in common with national names than you think, and if you look closely at their updates, you’ll begin to see patterns that have helped them get to that special place in our Favorites.
Here are our picks for big brands doing social media right, and what, exactly, we can learn from their bacon tweets and khakis: