Facebook, Snapchat & Instagram: These 3 social media platforms have ruled this week’s social media report. In this week’s news, we’re making the retail experience more effective on Instagram and Facebook, a new Facebook video messaging app is being launched for emerging markets, and hardware (i.e. Spectacles by Snapchat), brand expansions, and extensions are the flavor of this week. Read on to learn more:
From social media apps to online marketing techniques to major tech news — we’ve got you all covered on what’s been happening in the digital world. While a detailed study on the evolution of content marketing makes for a good read, the whacky possibility (now reality!) of a flying camera has got us excited for the future. Here’s what we learned this week:
Social media outlets and iOS developers are advancing the way we connect–quickly. Users’ needs and preferences change with the technology and developers need to update with them. From Facebook altering its ads to Snapchat no longer requiring you hold down your finger to view snaps, times are a-changing. It seems like only yesterday you were in my extended network.
More than ever, social media channels are listening to the preferences and concerns of their users, and the result is a constant evolution of the apps and sites we love. This week, Twitter launched its homegrown alternative to Storify, and added promoted tweets to user profiles. Facebook targeted THOSE people on your newsfeed with a new service for parents, and Yik Yak founders discussed staying true to their niche following. Lastly, Snapchat execs addressed the concerns about privacy, bugs, and transparency in an exclusive and rare interview. Ch-ch-ch-changes!
Will WhatsApp reign for long? Are your grandparents making their marriage official by posting it on Facebook? What the heck is going on with Google Glass? These questions and more, answered in this week’s #MMSocialReport.Continue reading
@OnTheBar is one of the coolest apps to have if you’re living in Boston. It’s also one of the coolest Twitter accounts to follow — you can see where your favorite bartenders are working on any given night and plan your night accordingly. Plus, their tweets are beyond entertaining. Find more Food & Drink Twitter accounts at our list of Who to Follow in Boston!
1. Try to mix it up. We’ll sometimes throw in cultural references that are not immediately related to what we do / our mission. If we’re just, “cocktails, cocktails, cocktails!” all the damn time, we’d be both boring and drunk.
2. Have a sense of humor, but don’t be a jerk. We take a pretty irreverent tone from time to time, but we never (or very, very rarely) speak negatively about a person or thing. Usually if we’re making fun of something, it’s ourselves. People seem to dig that. Corporate accounts are usually stodgy as hell.
3. Talk about others more than yourself. Our job is sorta easy here because we have all these amazing bartenders creating really cool content about what’s happening in their bar or what drinks they’re making, etc. We get to share this via Twitter and Instagram, and we love hyping our community members. Like that @sahildmehta guy. He’s great. You should follow him.