Happy Social Media Day! In celebration, the #MMIntern team has collected just a few of our favorite things that have come from our beloved social networks. Though these platforms are frequently criticized for negative moments, avid users know how they can be a catalyst for many awesome things. In no particular order, here are just a few examples of social media being used for good:
Imagine Dragons fans got an awesome surprise on Sunday during the GRAMMY Awards.
The chart-topping rock band made a surprise appearance during a break in the show… but it was much more than just a performance. It was an approximately $8 million commercial spot for Target’s #MoreMusic campaign, and the first live GRAMMYs advertisement. The result? #ImagineDragons and #MoreMusic took the social media world by storm.
But Target’s not the only large corporation to recently fuse televised events with viral marketing.