Informality and the Customer Experience
In case you haven’t noticed, the Internet is becoming super casual. This is evident not just in the content that we create and share, but in the type of apps we use as well. There are definitely professional apps available for social networking and productivity, but you can’t deny the popularity of certain casual apps (Tinder, Cuddlr, you get the picture.)
The best marketing professionals are the ones paying attention to these types of apps and other social media trends so they can find the best way to reach a new age of consumers.