Metter Media Social Report, July 29th 2016

Need to brush up on your social media history? In this week’s #MMSocialReport we look towards none other than its living embodiment, Hilary Duff. In addition, Carolyn Grisko, President and CEO of marketing agency Grisko, sheds light on the vital role social media plays in communication, and we learn about Snapchat’s new ad tactics. This and more below!

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Are Buyable Pins the Right Step for Pinterest?

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Earlier this month, Pinterest announced a future app update that will include pins allowing users to directly purchase a pinned item from within the platform. This new feature seems like a boon for retailers – less work to purchase means pinners are more likely to actually buy – but what will this decision bring for casual users who primarily pin for inspiration and ideas?

The app already contains Promoted Pins, cluttering searches with irrelevant results based on which businesses have invested in advertising on the site. How will Buyable Pins compare?

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