Fenway is much more than a park with baseball players and rowdy fans – it’s grown to be a thriving neighborhood with great restaurants, award-winning bars, and a slew of new mixed-use buildings in the works. Responsible for all the new real estate is developer Samuels & Associates, whose team runs the neighborhood’s most popular account – but it’s not all about their work. @TheFenway keeps us updated on what’s often overlooked in favor of SPORTS, SPORTS, SPORTS – arts, culture, music, and more – landing itself on our guide of who to follow in Boston.
1. Engage, engage engage! Content is a two-way street. It isn’t enough to simply post and follow. Engaging your followers is the best way to grow influence and give authority to your voice.
2. Post content that is relevant to your account. We try to curate information that is either directly related to The Fenway or Boston, or seems like something our audience would care about. Also, if you’re chiming in on content that is already being widely shared, try to give a unique perspective.
3. Keep a consistent tone. As followers begin engaging with you, it is important to remember that they are now familiar with the identity represented by your account. Always have a true north when it comes to personality and voice.
