Live, Work. Shop, Play, Eat – that’s the motto they live by over at @kendall_square. The Cambridge neighborhood is quickly transforming into more than just a haven for MIT students and tech geeks – shops, bars, and restaurants are popping up all over the place, and we look to this account to keep us informed about all the latest happenings and events going on in the area. How do they do it? They also have a few more adages to live by:
1. Show some love. Is someone tweeting about the great time they’re having/had at your event? If so, retweet it and/or favorite…ASAP. There’s nothing like some positive social media reinforcement to keep a loyal Twitter follower. You could even go a step further and set up a search for people who may be talking about your brand, event or company – but not tagging you. Show them some love as well and we’re sure you’ll gain a few new followers and some future mentions.
2. Live-tweeting is an art. If you’re live-tweeting an event, live chat, appearance, whatever it may be, pick your hashtag and #sticktoit! Keep the posts coming – but be sure to keep them different and interesting. And don’t forget, a picture speaks a thousand words, or in Twitter’s case, 140 characters.
3. Keep your friends close, and your friend’s followers closer. Your followers are smart, cool, in-the-know folks, and chances are, so are their followers! Following the accounts your followers follow will most likely grow your social network and lead to some positive future interactions and interesting introductions.
4. Know your audience. Here in Kendall Square, we live by our motto: Live, Work, Shop, Play, Eat. Whether it’s sharing a new coffee flavor @VoltageCoffee or talking about this season’s smoothie @Mother_Juice, we view our tweets as a conversation with our friends!
