“Come see what makes us more than just another college town!” We’re not sure if anyone really reduces the great city of Cambridge to that idea, but the official tourism and travel account run by marketing coordinator Diana Janec does a great job proving otherwise every day, sharing info on local history, arts, food & drink happenings, and all the excitement of every day life in The People’s Republic, making it one of our favorite accounts to follow in the Boston area!
1. Find your voice and stick to it.
Keeping your voice consistent is so important! It allows your followers to relate to you and know what to expect when you tweet. Changing how you speak every few months is confusing and ultimately hurts your message. So, spend time and find your voice – do you want to be funny and cheeky? Serious and informational? Or somewhere in-between? Pick what works best and feels most natural to your business, and then own it.
2. Don’t make it all about you. Talking about yourself is a necessary evil, but making everything about YOU could hurt more than help. Take the opportunity to share stories, links, pictures, and other tweets with your followers. It opens up opportunities to discover what parts of the Twitter community you can be a part of, and makes your feed more engaging. Let’s face it: you don’t want to have a conversation with someone who only talks about themselves.
3. Engage! And create conversation.
Talk to people! Make conversation, retweet, favorite tweets, get involved in questions that people ask – isn’t that what Twitter is for? Show people that you follow that you like what they’re talking about, and show your followers that you’re listening.
