For those who are unfamiliar, @BDCwire is like a younger, more hip version of Boston.com. (They’re actually related, so it makes sense.) You’ll find tweets about Boston’s alternative music and nightlife scenes, culture, and lifestyle, which is one of the main reasons it’s on our who to follow on Twitter list. @BDCwire not only publishes great content, but also rocks it on Twitter! We got some tips from Michelle Buchman (@michelledeidre); follow her example.
Find more A&E Twitter accounts at our list of Who to Follow in Boston!
- Develop your own voice. Instead of stringing together a sentence of keywords for SEO, have your own tone and style. Users always engage more with accounts that sound like there’s an actual human being behind them instead of automated tweets sent via RSS feeds.
2. Don’t be afraid to use humor! Of course, this depends on the organization, but don’t be scared to inject some humor and sarcasm into your social media accounts. Companies can share their favorite GIFs and memes, too. It shows your account isn’t stiff and serious 24/7.
3. Use pictures as much as possible. Tweets with images almost always have higher engagement than those with just text. Now that Twitter supports GIF uploads, you have no excuse. I like using giphy.com (a search engine for GIFs) to find ones that fit stories we share for @BDCwire.
4. Take advantage of Twitter’s free analytics. Now that Twitter has opened up its analytics to everyone, you have no excuses. Users can check analytics.twitter.com to find out how many impressions, URL clicks, engagements, and more things their tweets are getting. Use this tool to figure out what’s working well and how your account can improve.
5. Make the most of your profile and header photos. Use your creativity and take advantage of the new Twitter profile. The header image size is great to display your logo, interests, a favorite photo, etc. Don’t just settle for a generic wallpaper – think outside the box.
