For any business, social media can be a crucial tool to help build brand awareness and earn customers. That being said, creating captivating content that helps engage an audience can be a challenge for many industries, especially ones that are highly regulated such as insurance, finance, and healthcare, to name a few. Luckily, there are still a few ways to create “sexy” and on-trend content even for the most “unsexy” of businesses. Here are five tips to help add a little flair to your feed:
Highlight Employees
One of the easiest ways to add a little personality to your social media pages is to highlight employees. Whether they have a quirky hobby you can highlight or have seen the company grow from the early stages to a booming business, sharing their stories can help add a little fun to your posts and give your followers some insight into the heart and soul of your company.
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Offer solutions
While it’s great to share the products and services your business has, it’s more appealing to an audience if you offer solutions to a problem they may relate to. Whether you’re trying to engage with current customers or gain new ones, addressing the pain points they may have within your industry can help you earn their trust.
Tell your story
Authenticity is key when it comes to social media. Every business has a story and yours is what sets you apart from all the others in your industry. Find ways to help develop the narrative of who you are and create a unique voice that can be easily recognized by your audience.
Share different types of content
No matter which platform(s) your business is active on, you can spice up your content simply by changing up how you’re sharing it. If your business tends to share mostly copy with a simple image, consider creating a short animation or gif. This allows you to share your message while also adding a little fun and creativity for your audience.
Keep up with trends
Even though your industry may have stricter regulations, that doesn’t mean you can’t still create exciting and on-trend content for your audience. There is always a way to piggyback off a viral trend and find a way to incorporate it into your feed. While staying relevant to your industry is important, there are plenty of ways you’re having an impact outside of your specific brand. For example, if you’re a law firm, consider sharing a list of the most outrageous laws across the U.S. There is always a way to get inspiration from content that’s working for other industries and applying it to your own.
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies small businesses and corporations alike. Need help with your social media? Email Lauren today.
