Okay, we know everyone is raging right now over the new Snapchat updates. Let’s be honest — the new set up is less than ideal for a number of reasons, one being the way to choose to whom your snaps go. Now, instead of clicking down a quick line of streaks, you have to scroll through your entire friends list to make sure you didn’t miss someone. Who has time for that?
And, while having snap stories on the same page as your friends list might seem like it’s saving time, having to redevelop the habit of swiping left has been a total pain! But we can’t completely disregard the positive updates: the new fonts are pretty cool, and the new backdrops are pretty cute (if you can find a reason to use them).
Needless to say, there are a lot of opinions associated with the new Snapchat. Here’s how some of the team at Metter feel about the commotion:
Our Head Account Manager Sarah Ribeiro doesn’t seem to think the changes are THAT big of a deal! And… she’s kind of got a point. With the new setup, it’s easier to separate your friends’ content from branded content. We’re seeing less of those pesky ads sneaking into our queues, and that’s surely something we can complain less about.
However, another of our Account Managers, Randi Richards, finds the new setup to be really confusing. Having snap stories combined with regular snaps can be kind of tricky to figure out, so much so that she’s found herself watching a story while thinking it was a snap directly sent to her. But, two of our other account managers, Gina Curreri and Haleigh Martino, aren’t minding having stories and snaps in one place. They argue it gives you the opportunity to watch brand content, and keeps it from clogging up your other media platforms.
Overall, we here at MM are pretty neutral when it comes to the updates. This was really just another missed opportunity for progress (another in a long history of missed opportunities for Snap). The story page is unnecessarily confusing, and branded content is a little much. Our account manager Jasmine Lopez thinks of these updates as “trying to reanimate a corpse”, meaning Snapchat was already dead to begin with. We know that people are going to continue to use the app, but ultimately, they dug their own grave here. No amount of bribing influencers is going to redeem them from this one. What do you think?
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies small businesses and corporations alike. Need help with your social media? Email Lauren today.
