From social media apps to online marketing techniques to major tech news — we’ve got you all covered on what’s been happening in the digital world. While a detailed study on the evolution of content marketing makes for a good read, the whacky possibility (now reality!) of a flying camera has got us excited for the future. Here’s what we learned this week:
1. Snapchat story playlists put you in charge of the viewing experience
by @eightiethmnt via @DigitalTrends
..And the app comes out with another update again! By making the auto-play option on Snapchat Stories optional for the user, the idea of “personal curation” on the app has only been redefined. This, however, has raised concerns among marketers, since their ads can no longer be inserted within a friend’s story. What else do you think Snapchat can work on to enhance the experience?
2. How Content Marketing Teams Are Evolving in 2016
by @erincnelson via @mediabistro
Content Marketing has been quite the buzzword for a while now, but what would be your definition of it? Is there a need to shift from blog-like content to multimedia content by the end of 2017? How can we improve ROI with various content marketing strategies? Do freelancers drive the content marketing industry? Here’s an interesting piece on what might be considered Content Marketing 2.0.
3. Facebook Releases Campaign Planner Ad Tool: This Week in Social Media
by @graceduffy via @jonloomer
Facebook just launched a new tool called the ‘Campaign Planner.’ Suitable for social media marketers, the tool helps the planners to “draft, compare and share media plans” for both Facebook and Instagram. We are curious to see how beneficial the new tool will be as opposed to the original Facebook Pages app. Have you used similar tools for Facebook/ Instagram before? Tell us in the comments below!
4. The Hover Camera is here, ready to shoot all your aerial selfies
A foldable, flying camera? Yes, it’s here! Zero Zero Robotics’ Hover Camera folds into the size of a passport and is priced cheaper than its other competitors. The Camera can fly 17 miles per hour, climb up to a height of 16 feet and can be operate by both iOS and Android devices. Do you think it’s here to stay or is it just the beginning of user-friendly flying cameras?
5. Google Photos can now turn videos into GIFs, fix sideways photos & more
by @sarahintampa via @techcrunch
GIF making just got even more easy! The new Google Photos update includes tools which can help orient your pictures correctly. Additionally, you can now also extract animations from your videos to make GIFs, which the company has made possible by using several machine learning technologies. Read on to know about the additional features that come with the update.
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.
