In this week’s #MMSocialReport, social media is getting a makeover. Snapchat, LinkedIn, Twitter, Spotify, and Facebook are all adding new features. Dig in with us:
1. Snapchat’s Context Cards turn Snaps into location-based search queries
by @petersontee via @Marketingland
If you’re a Snapchat user, you probably got a Snapchat from Team Snapchat this week about their newest feature, Context Cards. Users can now access information from any tagged venue taking Snapmaps to the next level. Want to make a reservation at the new restaurant everyones been snapping? Snapchat’s got you covered.
2. LinkedIn’s Adding Snapchat-Like Geofilters for Conferences and Events
by @adhutchinson via @socialmedia2day
Following in Snapchats footsteps, LinkedIn is adding location based geofilters to its mobile app. Designed for networking at conferences, these geofilters will act as frames. Maybe a geofilter will pop up at your next conference?
3. Twitter announces what’s “Happening Now” for sporting events, and plans for a bookmarking feature
by @gregfinn via @Marketingland
Twitter is answering user’s prayers with its new bookmarking feature and what’s “happening now” addition for sports. Stay up-to-date on scores in real time and have the power to save things for later. Who’s excited?
4. Spotify launches an app for artists with real-time streaming data, audience demographics
by @sarahintampa via @TechCrunch
Spotify is launching a new app, but this time it’s for the artists. With “Spotify for Artists,” artists can access valuable user data and communicate with fans in real time. If you’re a dedicated fan, the artist will know.
5. Facebook rolls out Stories for all Pages
by @rachelkaser via @TheNextWeb
Facebook is the latest platform to add a story feature for all Pages. Any Page can now post a story. Filters for everyone!
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies small businesses and corporations alike. Need help with your social media? Email Lauren today.