Open your ears because this week’s update is all about audio! Instagram is adding audio stickers to stories, Snapchat lenses can react to sounds now, and HearMeOut is the first audio-focused social media platform. Want to know more? Read it all in the #MMSocialReport:
1. Snapchat launches its first Lens that reacts to sound
by @Mariella_Moon via @Engadget
Snapchat lenses have always been able to see you, but now they can hear you too! The first is a fun animal mask will pulse to the beat and react in real-time, and more are expected to follow in the coming weeks.
2. Instagram is Launching Mute and ‘You’re All Caught Up’ Features
by @AmitChowdhry via @ForbesTech
Just like on Twitter, Instagram will now allow you to mute users and keep their posts off your feed; not only that, but now you’ll know once you’ve seen everything from the past 24 hours, so there’s no need to scroll endlessly anymore.
3. YouTube is the Preferred Platform of Today’s Teens
by @Megan_Nicolett via @Verge
According to the Pew Research Center, more teens than ever are using YouTube, with up to 85 percent of responders indicating they do. But as YouTube has risen, Facebook has fallen, declining from 71 percent of teens in 2015 down to 51 percent today.
4. Meet HearMeOut: The Social Media Platform Looking to Bring Audio Back Into the Mainstream
by Erica Perry via @SocialMediaWeek
Tired of typing all the time? A new social media platform is aiming to help you get your voice out the old-fashioned way: with your actual voice. HearMeOut allows users to post up to 42-seconds of audio on their feed, and for listeners, the free app will connect to your car’s API so you can turn on something other than the radio for your commute.
5. Instagram is adding music stickers to stories
by @ADHutchinson via @SocialMedia2Day
Want to liven up your Instagram stories? Soon, you’ll be able to add in a splash of music to your posts, whether it’s your favorite track or your friend’s new mix-tape. Either way, we may be getting closer to the Vine replacement we’ve all wanted…
MM’s Pick of the Week!
Still feeling the love of Mother’s Day? Well you might enjoy this week’s hottest meme: people are using predictive typing to learn what their sons are up to, and the results are glorious (and remind us why we love Twitter):
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies small businesses and corporations alike. Need help with your social media? Email Lauren today.
