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#MMSocialReport Mar. 30, 2018

 

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3, 2, 1… Action! Big things for Social Media this week, from Youtube’s popularity to Instagram and Twitter launching new features — and video is the big trend this week. Read all about it in this week’s #MMSocialReport:

1. Survey: Youtube Is Americas Most Popular Social Media Platform 

by @megchills via @Forbes 

In a recent survey, Youtube was crowned the most popular social media platform, beating out Facebook. Read more to find out what insights researchers uncovered about consumers’ social media use.

2. First look at Clips, Apple’s New Snapchat-Like Video App for iOS

by @karissabe via @Mashable 

Apple just announced ‘Clips’, their new video application set to be released in April, which is being hailed as a mix between Snapchat and iMovie. Clip together videos and still images into one long-form video while adding filters, graphics and much more.

3. Instagram will be better about showing you new pictures first 

by @cgartenberg via @verge 

Its been 2 years since chronological order on Instagram was replaced by the company’s algorithm-sorted feed. The company has now updated that algorithm and introduced a new feature to bring more balance to users’ timelines.

4. Facebook begins ‘fact-checking’ photos and videos 

by David Ingram via @Reuters 

Facebook has announced that the company has begun ‘fact-checking’ photos and videos to reduce false stories on the network. The large social media network has been heavily criticized for its part in spreading fake news, which has only worsened in recent months.

5. Twitter makes it easier to share the right part of a live video with launch of ‘Timestamps’

by @sarahintampa via @techcrunch

In an effort to make video sharing simpler, Twitter has introduced a new feature called ‘Timestamps’. Read how the site is making it easier for users to share the moments important to them.

MM’s Pick of the Week!

Early this week, it was revealed that from 2007-2016, several Howard University employees had been misappropriating financial aid funding. In response, hundreds of students took to the school’s administration building protesting and sharing the mounting frustrations they have had with their administration.

To keep morale up students channeled Rihanna,

and users on Twitter did what they do best (read: memes):

Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies small businesses and corporations alike. Need help with your social media? Email Lauren today.

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