Social media is a lot. We’re here with the top social media news of the week to help keep you updated. Tik Tok is trying to use referral rewards to gain downloads, Snapchat’s got new celebrity shows, and Instagram has been busy. Read on for more social media news!
1. TikTok tries referral rewards to drive downloads
by @kerrymflynn via @digiday
TikTok’s bid to be the dominant short mobile video social network continues with the launch of its new referral rewards program. The referral program is designed to encourage existing users to get their social contacts in on the growing social service. Whether this incentive-based marketing plays out remains to be seen, but it’s a definite sign that TikTok is getting ready for bigger things.
2. Snapchat Launches ‘Creator Shows’ From Arnold Schwarzenegger, Kevin Hart, Serena Williams and Others — With Ad-Revenue Sharing Deals
Snap is opening up Snapchat for celebrities and influencers like Serena Williams, Arnold Schwarzenegger, Kevin Hart, and more to create their own shows. Using short form, vertical videos that mimic Snap’s 80-plus original series, celebrities and influencers will be able to create their own content and monetize off of it. These shows offer new ways of mobile storytelling and produce new genres such as sitcoms, mockumentaries, and other episodes airing at only just 3-5 minutes.
3. New Report Finds Instagram Engagement Rates are In Decline
by @adhutchinson via @socialmedia2day
Brands are flocking to Instagram and utilizing the app’s ability to promote shopping. The number of active businesses on Instagram grew more than 10 million in just a few months at the end of 2017, which means they’re all competing for the attention of the app’s consumers, and users only consume so much media each day. While official numbers have yet to be reported, a new report from True Insights has shown a dip in brand engagement.
4. Instagram Turns Obscure U.S. Sights Into Social-Media Destinations
by @jimcarltonsf via @WSJ
As more and more people join the world of social media, it can become harder to stand out. Now, the funky and unique sights around the United States are having their time to shine as Instagram users want unique content for their posts. Safety is a concern when people go too far to get the perfect picture.
5. Instagram To Flag Hateful Comments Before You Send Them
by Amy Scott via @NPR
In an effort to reduce cyberbullying on the social media site, Instagram is now cautioning users to review their potentially hateful comments. Using artificial intelligence, Instagram will display the message “Are you sure you want to post this?” Let’s see how this impacts internet hate!
MM’s Pick of the Week!
For those out there that have been anxiously waiting for more news on The Little Mermaid live action film, exciting news came out this week when it was announced that teen actress and singer Halle Bailey has been cast as the new Ariel. Fans everywhere have been sending their congratulation messages — and creative artwork — and we all cannot wait to hear more about the all star cast and trailer release date.
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.
