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#MMSocialReport Apr. 27, 2018

MMSR

It’s been another one of those weeks where social media platforms are releasing some controversial (some just confusing) updates to their apps. Facebooks allowing prerecorded content in their live videos, LinkedIn is using GIF’s, and sunglasses now have… wifi? Read on for more social media mayhem in this week’s #MMSocial Report! 

1. LinkedIn Teamed Up with Tenor to Add GIFs to it’s Messaging

by David Cohen @Adweek

LinkedIn is getting a little more casual than usual. Its partnership with Tenor has allowed LinkedIn users to add GIFs to direct messaging, in addition to the filters and fonts the app added last month.

2. Snap, then Shop — Snapchat Rolls Out Affordable Shoppable AR Filters

by @HillaryGrigonis via @DigitalTrends

Businesses now have the opportunity to advertise and sell their products directly through sponsored Snapchat filters. You can now buy products without leaving the Snapchat app, as well as watch movie trailers, or check out the Snapchat Store for more merch.

3. Facebook Tests Out New Video Format to Boost Communal Viewing Engagement

by @adhutchinson via @socialmedia2day

Facebook has created a new video option that will allow users to post pre-recorded content during Facebook Live posts. Approved publishers will now have the opportunity to post content that isn’t live and mark it as a “premiere” video before the start of a Facebook Live post to advertise like a movie trailer.

4. You Can Finally Download All of Your Instagram Photos at Once

by @chris_writes via @BGR

That’s right, you can finally download all of your Instagram photos thanks to Europe’s new GDPR rules about transparency with user data terms and conditions. Sounds like a win-win for Instagram users!

5. Snap’s Spectacles 2 Can Take Stills and Don’t Mind the Rain

by @Andyboxall via @DigitalTrends

The mark 2 Spectacles by Snap Inc. are water resistant, contain microphones, have wifi, and can take still images while keeping you fashionable and high tech. 

Metter Media’s Pick of the Week!

Kanye is back! That’s right people, Kanye West is officially tweeting again, and it is as entertaining as ever. Whether it’s about Kanye’s controversial political, philosophies, or now… comics (???) the internet is here for the Kanye-Twitter-Reboot of 2018. But it isn’t just Kanye who’s the center of attention, since his tweet spree began, he’s dragged in celebrities like wifey Kim K, John Legend, and President Donald Trump. Here are some of Metter’s favorite Kanye Twitter moments…

https://twitter.com/kanyewest/status/989151925080752129

https://twitter.com/kanyewest/status/989162018664935424

https://twitter.com/kanyewest/status/989177694309859328

https://twitter.com/kanyewest/status/989197113648037888

https://twitter.com/kanyewest/status/989192498307219456

https://twitter.com/kanyewest/status/989548514186178560

https://twitter.com/kanyewest/status/989562041324089344

Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies small businesses and corporations alike. Need help with your social media? Email Lauren today.

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