As COVID-19 restrictions are lifted, businesses are reopening and doing all they can to spread the word about updates and safety guidelines. Social media is an important piece of the reopening strategy, and we’ve put together a roundup of some of the best reopening announcement posts seen in our feeds.
1. Many social media users expect to see all necessary information included in a post without needing to leave the app and visit another website/page for more info. MM Client @garmentdistrict used the carousel feature on Instagram to lay out all of the in-store safety guidelines upon reopening. Of course a landing page is also helpful to have on hand with an official statement and other details, so that is linked in the bio as well.
2. If you have multiple locations reopening on different dates, consider posting a graphic making it obvious. @limonrotisserie announced outdoor dining at a few locations with a simple text overlay and further details in the caption.
3. We love this reopening safety video posted as a personal message from MM Client @designerbath! This style post is not only super personal, but also shows the announcement is current.
4. An alternative to a carousel post showing guidelines, you could have one graphic with icons and small lines of text like @revitalize_hairandbeauty does here. It’s eye-catching, informative, and not overcrowded.
5. This graphic by @asburyparkpress outlining some guidelines is also done nicely for a post with a bit more text than the last example, but not enough to need multiple parts. The contrasting color and simple font pair nicely with a grayscaled photo.
6. MM Client Gaudette Insurance Agency used simple standout text to present an announcement, and included all the info in the caption. As mentioned previously, it’s helpful when viewers can see the main info in one place without navigating elsewhere.
7. MM Client @jakenjoes created a fun, catchy animation announcing outdoor dining! It’s short, and includes the message along with a few amazing food and drink photos.
8. If you’re like me, you’re seeking reassurance that businesses are applying safety guidelines and practices before returning as a customer. In this case, it can be helpful to repost a review covering this, as MM Client @cambrewingco did with one highlighting their staff’s knowledge of the new procedures.
Reopening YOU business? Available for a limited time, our new #Reopening Communication Services will ensure your business has an effective social media campaign. As you focus on reopening your doors, we’ll focus on getting people back through them. More info here!
