This week’s #MMSocialReport brings good news and bad: Facebook is increasing its efforts to monitor harmful posts, but a social media app disappeared this week.
We also covered Twitter’s next step in the live video takeover and Apple’s latest mobile app. A lot went on in social media this week and you could use the update:
1. Twitter starting 24/7 news stream with Bloomberg, report says
by @dvanboom, @terryscollins via @CNET
As of late, we have seen video’s role in social media continue to expand. One doesn’t need to look further than the live-streaming takeover that has happened.
Twitter, for one, continues to find new ways to ride this wave. In partnership with Bloomberg, they will start broadcasting news live 24/7. This is part of a larger effort to tap into live-streaming, as they have already collaborated on more than 40 partnerships. But this partnership still marks a milestone for Twitter, if only for the sheer size and audience of Bloomberg. The partnership is the largest of its kind since Twitter tried—and failed—to sign a live-streaming deal with NFL’s Thursday Night Football.
2. HOW TO: GET STARTED WITH APPLE’S NEW SOCIAL VIDEO APP ‘CLIPS’
Apple has released a new mobile social video app called ‘Clips.’ Not to beat around the bush, it is a lot like Snapchat. Clips allows you to take videos—of yourself or otherwise—and edit them through tools like filters. However, it does have a set of unique features like speech recognition that automatically captions whatever you say.
In this article Andy Price offers a succinct tutorial of the app so that you can start using it right away. He also signals to more points of contrast between Clips and similar apps to help you decide whether to download it.
3. Disney Digital Network Unveiled During NewFronts
by @jlafayette via @bcbeat
The Walt Disney Co. has just announced the Disney Digital Network, containing many of Disney’s sites in an effort to help advertise to millennials. Disney says the network would reach more than a billion followers.
Read the article for more information on their immediate plants as well as a list of some of the new programming that will come to the network this year.
4. Facebook to add 3,000 to team reviewing posts with hate speech, crimes, and other harming posts
by @ingridlunden via @techcrunch
News has been breaking constantly about harmful posts being spread through Facebook. These range from hate speech being posted to suicides and terrible crimes being live-streamed. Due to the nature of social media, there’s little Facebook can do to put a stop to these spots — however, the promptness with which they respond to them is something they can always work on.
They seem to have taken a step in the right direction with this announcement. Facebook is adding 3000 people to the team that responds to these kinds of posts. There were already 4500 employees on that team, but this is still a welcome addition.
5. Anonymous Social App Yik Yak Announces Closure
by @adhutchinson via @socialmedia2day
Do you remember Yik Yak, the anonymous social media app? Well, its time to say goodbye—they have just announced its closure.
The idea was fun for a while but it also encouraged online bullies and trolls. This ultimately was too much to handle and gave a hard hit to the app’s popularity.
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.
