Happy Friday, social media geeks! In this week’s #MMSocialReport, we’ll be exploring how Twitter is making it easier to connect with your new internet BFFS, how Periscope can be used to boost user engagement with your small biz or startup, and more in this week’s report!

1. Twitter’s new connect tab makes it easier to follow other accounts

by @napilopez via @thenextweb

Feeling a little lonely lately on social media? Fear not, for Twitter is about to change things up – the SM giant is changing the way users are connecting with one another by installing a “Connect” tab, which will link you to people and accounts it thinks you’ll enjoy following, exclusively on iOS and Android. Yay for new friends!

2. 360-degree photos are coming to Facebook’s News Feed

by @karissabe via @mashable

Facebook’s about to top the 360 game by announcing a new implementation of 360 photos for timelines. Here’s the catch – the photos will only be available via Oculus, the company’s headset app. As mentioned previously at #F8, the network is pushing to make virtual reality an everyday occurrence in our daily lives. With this new feature, will this encourage you to engage with virtual reality as a way to post content?

3. effective ways your startup can use Periscope to grow the business

via @mashable

Is your #smallbiz or #startup trying to get digital-savvy? Take a break from Snapchat and start engaging with users via Periscope, where Mashable takes the time to give entrepreneurs tips and strategies on achieving viral greatness (hint: target millennials).

4. Instagram just changed its logo in a big way

by @heysamantha via @mashable

Are you done freaking out over Instagram’s new change? Okay, good. The iconic change is part of the app’s refocus on the quality of content posted on your timeline (which began with the change in the algorithm earlier this year). This is a push for content-makers and users alike to truly focus on their aesthetic game. This being said, Instagram was met with a lot of pushback this year (as with any change). Could it be enough for the company to change its look again in the near future? Only time will tell.

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• How do you feel about Instagram’s new *lewk*?
• Do you foresee your #smallbiz using Periscope within the near future?
• Do you approve of Twitter’s latest addition? Let us know below!

Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.