In this week’s #MMSocialReport – The North Face and Spotify team up to create a super cool playlist with a twist, research on Twitter bots and Facebook job posts, another Google App was released, and a tiny robot dog trained to monitor your social media accounts now exists.

1. The North Face Teams With Spotify to Release a Track That You Can Hear Only If It’s Raining

by Alexandra Jardine via @AdAge

In a somewhat unexpected, yet really cool partnership, The North Face apparel company and Spotify worked together to create the perfect rainy day playlist that will only be available when it’s raining in your hometown.

2. Research Suggests That up to 48 Million Twitter Accounts are Bots

by @adhutchinson via @socialmedia2day

Teams from USC and Indiana University released a shocking research report — they discovered that 15% (48 million) of Twitter’s total active accounts are bots that are all interconnected in a gross bot web set up to target specific groups and inflate digital metrics.

3. Google’s Area 120 releases yet another app, and this one turns speech into emojis

by @luchanglu via @DigitalTrends

Supersonic – Fun Voice Messenger, a brand new app created by Google, just might be the thing you need to fully understand emoji texting. The voice-to-emoji messenger app takes all the work out of deciding which emoji would be perfect (or the most annoying) for the conversation you’re having.

4. Facebook’s Rolling Out a New Job Posting Option for Pages

by @adhutchinson via @socialmedia2day

We’ve previewed this feature before when it was in its beta stage, but now Facebook officially announced that businesses will be able to post job openings right from their page. Future employees will be able to find those posts either on the business’s page or on the new Jobs bookmark.

5. Adorable social media robot dog looks like Zuckerberg’s pup, natch

by @LanceUlanoff via @mashable

This pocket sized animatronic dog is adorable and will definitely feed your social media addiction. With the ability to be connected to all of your social media accounts and to bark or wag its tail when you have a notification, this might be one of the best trained dogs we’ve ever seen.

Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.