Hello and happy end of the week media lovers! Come follow us and #Edelman on this week’s social report where we will explore the psychoanalysis of why we hate change in #SocialMedia, and witness #Tumblr’s first steps into the world of live video, the incredible growth of #Instagram, and more!

1. Everyone hates change-especially when it comes to the magical world of #Socialmedia

By@Ashread_Via @TheNextWeb

As fellow social media lovers, we hold our breath when Snapchat decides to change its filters or Instagram changes its algorithm. It disrupts a way of life that we have become so accustomed to and it feels as though we have lost some sort of control.  The relationship with social media and its users is a complicated one, but even though it changes on us constantly, we simply cannot leave the world of social media.  

2. Tumblr’s Newest Addition: Live Video!

By Napier Lopez Via @TheNextWeb

As if #Tumblr wasn’t already addicting! The app will now be streaming live videos at different times between 4pm and 5pm. Some possible videos they will be including are:

• “We will broadcast live from the surface of Mars”
• “We will inflate a very big thing in a very small room”
• “A Harlem Globetrotter will teach you how to basketball”

If you are as excited as we are for this addition, stayed tuned and keep an eye on #Tumblr!  

3. The Special Bond Between Pinterest and Millenials

By @ehwong55  via @pinterestforbiz              For millennial babies, social media has been a part of their lives since birth. They are accustomed to a digitally-based world with instant access to information, and #Pinterest is their God. Many consider Pinterest to be a ‘guide to life’ and frequently rely on pins to teach them how to #DIY, how to design their room, and how to dress for the day. Bottom line: Millennials and Pinterest share and indestructible bond that can never be breached.  

4. Attention all #Snapchatters! The First Lady is in the House!

By Napier Lopez via @TheNextWeb

Ever wondered what it would be like to spend the day with our fabulous First Lady?  Well, those prayers have been answered — Michelle Obama is now on Snapchat. The #FLOTUS will use the app to post behind-the-scenes snaps from the #WhiteHouse. As if this couldn’t get better, Michelle Obama will be kicking off her transition into the world of Snapchat with a trip to Liberia, Morocco and Spain! Tune in to Madame Prez’s Snapchat now!

5. Instagram’s Followers are Not Who You Think They Are…

By Matt Rosoff Via @businessinsider

This week, Instagram skyrocketed to the top with over 500 million users on the app!  But more than 80% of the users of #Instagram are from outside of the U.S. The main reason behind this surprising figure? U.S. teens tend to spend most of their time taking selfies on #Snapchat rather than Instagram.    

Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.