Will Facebook challenge networks by offering TV-quality videos? How do you use Snapchat’s latest map feature? How can you earn money by being broadcasters at Periscope? Can you instantly find related ideas by using Pinterest Lens? And what is the latest feature of Instagram “Replays” about? These questions and more are all answered in this week’s #MMSocialReport:
1. ‘Lean Back’: Facebook Looks to Woo Viewers and Brands With TV-Like Content.
by @GarettSloane via @adage
Will social not be snackable any more? For months, Facebook has been talking to its biggest media and publishing partners to introduce TV-worthy programming to the social network.
2. Snapchat’s latest feature: a map that shows friends in real time.
by @alaynatreene via @axios
Snapchat debuted its latest feature Wednesday for its global iOS and Android users: Snap Map. The map is an entirely new screen on the app, and shows users, in real time, the location of where their friends are and what other Snapchatters are doing all over the world.
3. Periscope lets you buy and send Super Hearts that broadcasters can cash in
by @joshconstine via @techcrunch
A creative way to earn money! Periscope launched Super Hearts — virtual goods that users buy in-app for real money. These hearts can be sent to creators as animated hearts that get them attention in the comment reel and that broadcasters can then redeem with Twitter for a monthly cash payout.
4. More tools and a new look for Lens
Pinterest is rolling out a fresh look for Lens, more helpful tools, and a newly heightened sense of style.
5. Instagram Adds Replays to Live-Streams, a New Way to Create Stories Content
by @adhutchinson via @socialmedia2day
Now, when your Instagram live-stream is over, you’ll have the option to share your video for the next 24 hours. You can also choose to delete the stream entirely by clicking the toggle, maintaining existing functionality.
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies small businesses and corporations alike. Need help with your social media? Email Lauren today.
