Need to brush up on your social media history? In this week’s #MMSocialReport we look towards none other than its living embodiment, Hilary Duff. In addition, Carolyn Grisko, President and CEO of marketing agency Grisko, sheds light on the vital role social media plays in communication, and we learn about Snapchat’s new ad tactics. This and more below!

1. A History of Social Media, as Illustrated by Hilary Duff’s Life

By: Jenna Pratt via @FirebrandGrp

In an article published by Sprout Social, author Jenna Pratt perfectly compares the history of social media to the dynamic life of Hilary Duff. There is no doubt the actress has gone through many changes since her Lizzie McGuire days, and social media has as well. The two have been unknowingly intertwined for years in ways that only GIFs can explain.

2. Facebook Announces New Options for Live – Both for Viewers and Broadcasters

By:@adhutchinson via @socialmedia2day

Facebook continues to improve its live-streaming product and recently announced three new features to enhance both the viewer and broadcaster experience. We can look forward to being able to maximize screen real-estate by streaming sideways, and also silencing reactions and comments to avoid distractions. The final new feature more than doubles the limit for broadcasting time as well, which became quite useful for those streaming the national conventions this past week.

3. Social Media’s Vital Role in Communication

via: @Entrepreneur

Carolyn Grisko, President and CEO of marketing agency Grisko, talked to Entrepreneur about the large role that social media plays in the way businesses communicate. She stresses the importance of creative storytelling when communicating to audiences, and blending a strong message with emotional connection. Grisko explains how organizations like The Mayo Clinic are pushing content through videos and social media in order to make personal and meaningful connections with others. 

4. Snapchat is looking at a way to recognize objects in your snaps and serve you related ads

By:@larakiara via @businessinsider

Snapchat is working on item recognition technology to tailor filters and advertisements to users. A patent published by the United States Patent and Trademark office last Thursday explains how the new feature would work. Right now Snapchat already uses “geofilters“, or overlays users can apply to their snaps that change depending on their landmark, area, or event taking place where they are located. The new feature aims to take this idea to the next level by using the users actual photos as the indicator for new filters and ads. 

Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.