Happy July everyone! This week in the #MMSocialReport, we look at how Facebook is stepping up its game with a new extension for Chrome, and how its updated News Feed algorithm may hurt publishers. Plus, Twitter unveiled new stickers that act as Snapchat filters for your tweets. Get your social media news before you start the long weekend — #HappyFourth!
1. Twitter’s New Stickers Are Snapchat Filters, But for Tweets
Since the inception of Snapchat filters, other social channels have been trying their best to emulate the face-morphing feature. Facebook introduced masks along with filters to live video, and now Twitter presents stickers. The stickers are emojis users can place on their photos, but they also function as hashtags. Click a sticker on a photo and all the tweets from other users with the same sticker will come up. In the future, Twitter could use this new system to create a new summary of an event, such as the NBA finals, with the same stickers.
2. What Social Media Can Teach Us About Managing Customer Experience
By @danielnewmanUV via @Entrepreneur
Social media has presented a unique way to market to consumers, but the big question is: What do consumers want? This can be answered by looking at some of the most relatable and shareable posts, gathered for you over at Entrepreneur.
3. Facebook now has official Save and Share extensions for Chrome
By @NateSwanner via @thenextweb
Have you ever seen an article on Facebook and wanted to read it, but didn’t have the time? Facebook’s new extension for Google Chrome wants to alleviate this problem. In competition with Safari’s Reading List, users can now ‘Save to Facebook’ and ‘Share’ articles. According to Facebook, 300 million users are currently using the feature and this number is expected to grow.
4. How to Run Effective Instagram Ads
By @ericosiu via @Entrepreneur
Instagram recently hit 500 million users. Now, more than ever, companies are using the social media platform as a way to engage customers. Learn how to run a successful Instagram campaign including using hashtags and keywords to make your post come up in searches, and using bold images that intrigue customers with one glance.
5. Facebook’s latest News Feed change may hurt publishers
By @brianstelter via @CNNMoney
Facebook is going back to its roots by changing its News Feed algorithm, personalizing user content, and connecting users with profiles they interact with the most. While this is a welcome change to users, publishers are concerned about the impact the new algorithm may have on their traffic and views. Facebook changes its news feed ranking system around once a month, so users and publishers will have to wait to see what comes out next.
What news did we miss? Are you excited for Facebook’s new algorithm? Have a great long weekend!
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.
